SYAFIRA, FRISKA (2020) PENGARUH CITRA DESTINASI, E-WOM, DAN FASILITAS TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL SUMATERA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Halal tourism is currently a trend and has developed into one of the tourist segments that support the world tourism industry. Indonesia is one of the countries involved in developing halal tourism because Indonesia is one of the countries that has the largest Muslim population in the world. The purpose of this study was to analyze and study the influence of electronic destination, E-WOM (Electronic Of Of Mouth), and facilities on the interest of tourists visiting generation Z Muslim Indonesia to halal tourist destinations in West Sumatra. The sample used in this study was generation Z Muslim Indonesia as many as 140 respondents and the sampling technique using purposive sampling. Analysis of the data used is statistical analysis in the form of SEM-PLS. E-WOM (Electronic Word of Mouth), and facilities that have a positive interest in the interest of visiting the generation of Indonesian Muslim Z for the purpose of halal tourism in West Sumatra. The most opposing variable compared to visit is the facility variable while the t-value is the biggest compared to other variables that is 2.775. In the final section some suggestions from researchers are presented that can be used for the West Sumatra tourism office. Keywords: Destination Image, Electronic Word Of Mouth (EWOM), Facilities, Visiting Interest, Halal Tourism, Generation Z Muslim Wisata halal saat ini menjadi trend dan berkembang menjadi salah satu segmen wisata yang menunjang industri pariwisata dunia. Indonesia termasuk salah satu negara yang berpotensi dalam mengembangkan wisata halal karena Indonesia merupakan salah satu negara yang memiliki penduduk muslim terbesar didunia. Tujuan penelitian ini adalah untuk menganalisis dan mengetahui pengaruh citra destinasi, Electronic Word Of Mouth (E-WOM), dan fasilitas terhadap minat berkunjung wisatawan generasi Z muslim Indonesia ke destinasi wisata halal Sumatera Barat. Sampel yang digunakan dalam penelitian ini adalah generasi Z Muslim Indonesia sebanyak 140 responden dan teknik pengambilan sampel menggunakan purposive sampling. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Dalam penelitian ini menunjukkan bahwa citra destinasi, Electronic Word Of Mouth (E-WOM), dan fasilitas memiliki pengaruh positif terhadap minat berkunjung generasi Z muslim Indonesia ke destinasi wisata halal Sumatera Barat. Variabel yang paling berpengaruh terhadap minat berkunjung yaitu variabel fasilitas dimana t-value paling besar dibandingkan variabel lainnya yaitu sebesar 2.775. Pada bagian akhir disajikan beberapa saran dari peneliti yang dapat dijadikan pertimbangan untuk dinas pariwisata Sumatera Barat. Kata Kunci: Citra Destinasi, Electronic Word Of Mouth (EWOM), Fasilitas, Minat Berkunjung, Wisata Halal, Generasi Z Muslim
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