ANALISA PENGARUH PERSEPSI HARGA , KUALITAS PELAYANAN DAN HUBUNGAN PEMASARAN PELANGGAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK OKSIGEN MEDIS DI PT. ANEKA GAS INDUSTRI , JAKARTA , INDONESIA

MULYANA, ALEX ISBAT (2019) ANALISA PENGARUH PERSEPSI HARGA , KUALITAS PELAYANAN DAN HUBUNGAN PEMASARAN PELANGGAN TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK OKSIGEN MEDIS DI PT. ANEKA GAS INDUSTRI , JAKARTA , INDONESIA. S2 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. HalamanJudul.pdf

Download (18kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. ABSTRACT.pdf

Download (86kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
4. Lembar Pernyataan.pdf

Download (242kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
3. Lembar Pengesahan.pdf

Download (202kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (88kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (99kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (155kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (85kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

Download (81kB) | Preview
[img] Text (BAB I)
10. BAB I.pdf
Restricted to Registered users only

Download (544kB)
[img] Text (BAB II)
11. BAB II.pdf
Restricted to Registered users only

Download (438kB)
[img] Text (BAB III)
12. BAB III.pdf
Restricted to Registered users only

Download (489kB)
[img] Text (BAB IV)
13. BAB IV.pdf
Restricted to Registered users only

Download (620kB)
[img] Text (BAB V)
14. BAB V.pdf
Restricted to Registered users only

Download (416kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (342kB)
[img] Text (LAMPIRAN)
16. Lampiran.pdf
Restricted to Registered users only

Download (319kB)

Abstract

The purpose of this research is to find out the factors that influence the repurchase intensions of medical oxygen products. The type of research used is quantitative research. The data presented in this study was obtained through a questionnaire given to 180 respondents. The results of the study hypothesis testing to analyze the research data using SEM techniques, Lisrel 8. Results from This study found a significant relationship between perception of price, customer satisfaction and service quality with customer satisfaction, there was a significant relationship between perceptions of price, customer satisfaction and service quality with repurchase intensions and a significant relationship between customer satisfactions and repurchase intensions. Keywords: perception of price, customer satisfaction, service quality, repurchase intensions Tujuan dari penelitian untuk mengetahui faktor-faktor apa saja yang mempengaruhi minat pembelian ulang konsumen terhadap produk oksigen medis. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Data yang disajikan dalam penelitian ini didapatkan melalui kuesioner yang diberikan kepada 180 responden. Pengolahan data dalam penelitian ini menggunakan teknik SEM, Lisrel 8. Hasil dari penelitian ini adalah untuk menganalisa hubungan antara persepsi harga, kepuasan pelanggan dan kualitas pelayanan dengan kepuasan pelanggan, untuk menganalisa hubungan antara antara persepsi harga, kepuasan pelanggan dan kualitas pelayanan dengan keputusan pembelian ulang serta untuk menganalisa hubungan antara kepuasan pelanggan dengan keputusan pembelian ulang. Kata kunci: persepsi harga , kepuasan pelanggan , kualitas pelayanan , kepuasan pelanggan , keputusan pembelian ulang

Item Type: Thesis (S2)
Call Number CD: CD/551. 19 025
Call Number: TM/51/19/030
NIM: 55116120195
Uncontrolled Keywords: persepsi harga , kepuasan pelanggan , kualitas pelayanan , kepuasan pelanggan , keputusan pembelian ulang
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Nov 2019 03:47
Last Modified: 09 Jan 2020 03:42
URI: http://repository.mercubuana.ac.id/id/eprint/52023

Actions (login required)

View Item View Item