PENGARUH MOTIVASI, LOKASI DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus di Museum MH. Thamrin Jakarta)

ARITONANG, RENNY FEBRIANA (2019) PENGARUH MOTIVASI, LOKASI DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG (Studi Kasus di Museum MH. Thamrin Jakarta). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Museum MH. Thamrin was build on 20th century as PPPKI (Permufakatan Perhimpunan Politik Kebangsaan Indonesia) building. In the last 3 years from 2013-2015 this Museum having decreasing of visitor caused by the peoples prefer to visit a shopping center and also the new famous destination. Therefore, i am doing this research in this Museum. This research aims to know the influence of motivation, location, and facility to visit decision (case on Museum MH. Thamrin Jakarta). The object for this research is the visitor of Museum MH. Thamrin Jakarta. This research was done to 170 respondents by using quantitativedescriptive aproach and non probability sampling (purposive sampling). Those data analysed by SEM which is used by SmartPLS 3.0. The result of this research shows that partially, the variable of motivation, location, and facility was influenced significantly to visit decision. It has been proven from the result of boostrapping algorythme for hipothesys. Keyword: motivation, location, facility, visit decision. Museum MH. Thamrin didirikan pada abad ke-20 sebagai Gedung Permufakatan Perhimpunan Politik Kebangsaan Indonesia (PPPKI). Dalam kurun waktu 3 (tiga) tahun dari tahun 2013-2015 jumlah wisatawan yang berkunjung ke Museum MH. Thamrin terus mengalami penurunan. Hal ini dikarenakan para wisatawan cenderung lebih tertarik pergi ke tempat-tempat pusat perbelanjaan atau ketempat wisata yang lebih terkenal. Oleh karena itu penulis melakukan penelitian pada Museum tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh motivasi, lokasi, dan fasilitas terhadap keputusan berkunjung (studi kasus pada Museum MH. Thamrin Jakarta). Objek penelitian ini adalah pengunjung Museum MH. Thamrin Jakarta. Penelitian ini dilakukan pada 170 responden dengan menggunakan pendekatan deskriptif kuantitatif. Teknik pengumpulan data yang digunakan adalah kuesioner dengan menggunakan purposive sampling. Analisis data yang digunakan adalah SEM dimana pengolahan data menggunakan SmartPLS 3.0. Hasil penelitian ini menunjukkan bahwa secara parsial variabel motivasi, lokasi, dan fasilitas berpengaruh signifikan terhadap keputusan berkunjung. Hal ini dibuktikan dari hasil uji hipotesis bootstrapping. Kata Kunci: motivasi, lokasi, fasilitas, keputusan berkunjung

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 457
Call Number: SE/31/18/139
NIM: 43114120433
Uncontrolled Keywords: motivasi, lokasi, fasilitas, keputusan berkunjung
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 002 The Book/Buku > 002.01-002.09 Standard Subdivision of Book/Subdivisi Standar dari Buku > 002.074 Museums, Collections, Exhibits/Museum, Koleksi, Pameran
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.2 Museum Management and Use of Physical Plant/Manajemen Museum > 069.29 Utilities and Related Facilities/Kegunaan dan Fasilitas Terkait
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.6 Sociology of Islam/Sosiologi Islam > 297.63 Culture and Islamic Civilization/Kebudayaan dan Peradaban Islam > 297.634 Islamic Museum/Museum Islam
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 727 Building for Educational and Research Purposes/Arsitektur Gedung Institusi Pendidikan dan Penelitian > 727.6 Museum Buildings Architecture/Arsitektur Gedung Museum
700 Arts/Seni, Seni Rupa, Kesenian > 760 Graphic Arts/Seni Grafika > 760.1-760.9 Standard Subdivisions of Graphic Arts/Subdivisi Standar Dari Seni Grafika > 760.7 Education, Research, Related Topics of Printmaking and Prints/Pendidikan, Penelitian Terkait dengan Cetakan > 760.75 Museum Activities and Services/Musium
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Nov 2019 02:36
Last Modified: 07 Jan 2020 02:37
URI: http://repository.mercubuana.ac.id/id/eprint/52003

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