ANALISIS PENGARUH INSTAGRAM REVIEW, DESTINATION IMAGE DAN TOURIST ATTRACTION TERHADAP MINAT PENDAKI KE TAMAN NASIONAL GUNUNG GEDE PANGRANGO

EVA SARI, RISKA (2020) ANALISIS PENGARUH INSTAGRAM REVIEW, DESTINATION IMAGE DAN TOURIST ATTRACTION TERHADAP MINAT PENDAKI KE TAMAN NASIONAL GUNUNG GEDE PANGRANGO. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01. Cover.pdf
Download (311kB) | Preview
[img] Text (BAB I)
02. Bab 1.pdf
Restricted to Registered users only
Download (143kB)
[img] Text (BAB II)
03. Bab 2.pdf
Restricted to Registered users only
Download (180kB)
[img] Text (BAB III)
04. Bab 3.pdf
Restricted to Registered users only
Download (106kB)
[img] Text (BAB IV)
05. Bab 4.pdf
Restricted to Registered users only
Download (467kB)
[img] Text (BAB V)
06. Bab 5.pdf
Restricted to Registered users only
Download (66kB)
[img] Text (DAFTAR PUSTAKA)
07. Daftar Pustaka.pdf
Restricted to Registered users only
Download (84kB)
[img] Text (LAMPIRAN)
08. Lampiran.pdf
Restricted to Registered users only
Download (413kB)

Abstract

This study aims to analyze the influence of the Analysis of the Influence of Instagram Reviews, Destination Image and Tourist Attraction on Hikers' Interest in Mount Gede Pangrango National Park. The research design used by the author in this study uses causal research. To measure variables, this study uses a Likert scale. In this study, the population of the study were all people who had not, or had visited the Mount Gede Pangrango National Park Tourism Object. Based on the number of populations that are not known with certainty, the sampling technique used is the Hair technique (2010) where the indicators are multiplied by 5 to 10. For data collection from various sources, this study used a questionnaire data collection technique. The results showed that (1) Instagram Review has a positive and significant effect on the Visit Intention variable, (2) Destination Image has a positive and significant effect on the Visit Intention variable, and (3) Tourist Attraction has a positive and significant effect on the Visit Intention variable. Keywords: Visit Intention, Instagram Review, Destination Image, Tourist Attraction Penelitian ini bertujuan untuk menganalisis pengaruh Analisis Pengaruh Instagram Review, Destination Image dan Tourist Attraction Terhadap Minat Pendaki ke Taman Nasional Gunung Gede Pangrango. Desain penelitian yang digunakan penulis dalam penelitian ini menggunakan penelitian kausal. Untuk mengukur variabel, penelitian ini menggunakan skala likert. Dalam penelitian ini, yang menjadi populasi penelitian adalah semua orang yang belum, atau pernah berkunjung ke Objek Wisata Taman Nasional Gunung Gede Pangrango. Berdasarkan jumlah populasi yang tidak diketahui dengan pasti, maka teknik sampling yang digunakan adalah teknik Hair (2010) dimana indikator dikalikan 5 sampai dengan 10. Untuk pengumpulan data dari berbagai sumber, penelitian ini menggunakan teknik pengumpulan data kuesioner. Hasil penelitian menunjukkan bahwa (1) Instagram Review berpengaruh positif dan signifikan terhadap variabel Visit Intention, (2) Destination Image berpengaruh positif dan signifikan terhadap variabel Visit Intention, dan (3) Tourist Attraction berpengaruh positif dan signifikan terhadap variabel Visit Intention. Kata Kunci: Minat Berkunjung, Instagram Review, Destination Image, Daya Tarik Wisata

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 20 500
Call Number: SE/31/21/060
NIM/NIDN Creators: 43115120075
Uncontrolled Keywords: Minat Berkunjung, Instagram Review, Destination Image, Daya Tarik Wisata
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Rifky
Date Deposited: 11 Jan 2023 04:31
Last Modified: 11 Apr 2023 03:28
URI: http://repository.mercubuana.ac.id/id/eprint/51642

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.