PENGARUH CITRA DESTINASI, EVENT BUDAYA DAN PLACE ATTACHMENT TERHADAP MINAT BERKUNJUNG KEMBALI KE KABUPATEN BANYUWANGI

RAHAYU SUKRA, YUNI (2020) PENGARUH CITRA DESTINASI, EVENT BUDAYA DAN PLACE ATTACHMENT TERHADAP MINAT BERKUNJUNG KEMBALI KE KABUPATEN BANYUWANGI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is meant to analyze the effect of destination image, cultural events and place attachment on revisit intention. The object of this study is tourists who have visited tourism in banyuwangi regency. The population in this study was conducted at tourist attractions in banyuwangi regency, with a total of 150 respondents. Sampling is done by purposive sampling method, the sample is chosen based on its characteristics. The analysis technique using Smart PLS (Partiel Least Square) 3.0. The results of this study indicate that the destination image has a positive and significant effect on revisit Intention, Also shows that cultural events have a positive and significant effect on revisit intention, besides that place attahment has a positive and significant effect on revisit intention. Keywords: Destination Image, Cultural Event, Place Attahment and Revisit Intention. Penelitian ini bertujuan untuk menganalisis pengaruh citra destinasi, event budaya dan place attachment terhadap minat berkunjung kembali. Objek penelitian ini adalah wisatawan yang pernah berkunjung ke wisata di kabupaten banyuwangi. Populasi dalam penelitian ini dilakukan pada tempat wisata di kabupaten banyuwangi, dengan jumlah responden sebanyak 150 responden. pengambilan sampel yang dilakukan dengan metode purposive sampling, yaitu sampel dipilih berdasarkan karakteristiknya. Teknik analisis menggunakan Smart PLS (Partiel Least Square) 3.0. Hasil dari penelitian ini menunjukkan bahwa citra destinasi berpengaruh positif dan signifikan terhadap minat berkunjung kembali, event budaya berpengaruh positif dan signifikan terhadap minat berkunjung kembali dan place attahment berpengaruh positif dan signifikan terhadap minat berkunjung kembali. Kata Kunci: Citra Destinasi, Event Budaya, Place Attahment dan Minat Berkunjung Kembali

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 20 528
Call Number:	SE/31/21/091
NIM/NIDN Creators:	43115120039
Uncontrolled Keywords:	Citra Destinasi, Event Budaya, Place Attahment dan Minat Berkunjung Kembali
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.92 Influence of Social Environment/Pengaruh Lingkungan Sosial 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 299 Other Religions/Agama-agama Lain > 299.6 Religion of amo Black Africans and People of Black African Descent/Agama Afrika Hitam dan Orang-orang Keturunan Afrika Hitam > 299.67 Specific Cults/Budaya Tertentu 700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 792 Stage Presentation, Theater/Seni Pertunjukan Panggung, Teater
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Rifky
Date Deposited:	16 Jun 2023 07:26
Last Modified:	16 Jun 2023 07:26
URI:	http://repository.mercubuana.ac.id/id/eprint/51620

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