IMPLEMENTASI FUNGSI PUBLIC RELATIONS DI DIVISI MARCOMM DAN MEDIA RELATIONS MNC CHANNELS DALAM MENINGKATKAN CITRA PERUSAHAAN

WULANDARI, ANDINI (2019) IMPLEMENTASI FUNGSI PUBLIC RELATIONS DI DIVISI MARCOMM DAN MEDIA RELATIONS MNC CHANNELS DALAM MENINGKATKAN CITRA PERUSAHAAN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Communication is very important for business and organizational life. Communicating well is one of the things that must be owned by a Public Relations. The role of public relations has been considered important for an institution / organization. This is because every organization or company must provide a positive image to keep developing. But, MNC Channels does not have a special division of public relations. The public relations function is still run by the Marcomm Channels and Media Relations division. Therefore, the public relations function that needs to be implemented needs to be implemented. This research uses the theory of public relations and discusses the functions of public relations in organizations or companies to improve the image of the company. The researcher used qualitative methodology with a qualitative descriptive method. Data was obtained using observation techniques and in-depth interviews with key informants from Marcomm Chancellor and Media Relations MNC Channels employees. The focus of the research is on how the implementation of the public relations function in the Marcomm division and Media Relations in improving the company's image. This study concludes that the Marcomm division and Media Relations carry out the function of public relations at MNC Channels. In this case, according to Onong Uchjana Effendy, which is to support management activities in achieving organizational goals, fostering harmonious relations between organizations and the public (both internal and external public), creating public and channeling public opinion to organizations, and serving the public and advising organizational leaders in the interests of general. Keywords: Public Relations, Functions, Image Komunikasi menjadi hal yang sangat penting bagi kehidupan bisnis dan organisasi. Berkomunikasi yang baik merupakan salah satu hal yang harus dimiliki oleh seorang Public Relations. Peran public relations sudah dianggap penting bagi sebuah lembaga/organisasi. Hal ini dikarenakan setiap organisasi atau perusahaan harus memberikan citra positif agar tetap berkembang. Namun, MNC Channels tidak memiliki divisi khusus public relations. Fungsi public relationsnya tetap dijalankan oleh divisi Marcomm dan Media Relations MNC Channels. Olehkarena itu, perlu diimplementasikan fungsi public relations yang dijalankan. Penelitian ini menggunakan teori public relations dan membahas mengenai fungsi-fungsi public relations di organisasi atau perusahaan untuk meningkatkan citra perusahaan. Peneliti menggunakan metodologi kualitatif dengan metode deskriptif kualitatif. Data diperoleh dengan menggunakan teknik observasi dan wawancara mendalam terhadap key informan dari karyawan divisi Marcomm dan Media Relations MNC Channels. Fokus penelitian ada pada bagaimana implementasi fungsi public relations di divisi Marcomm dan Media Relations dalam meningkatkan citra perusahaan. Penelitian ini menyimpulkan bahwa divisi Marcomm dan Media Relations menjalankan fungsi public relations di MNC Channels. Dalam hal ini menurut Onong Uchjana Effendy yaitu menunjang kegiatan manajemen dalam mencapai tujuan organisasi, membina hubungan harmonis antara organisasi dengan publik (baik publik internal maupun eksternal), menciptakan kepada publik dan menyalurkan opini publik kepada organisasi, serta melayani publik dan menasehati pimpinan organisasi demi kepentingan umum. Kata Kunci : Public Relations, Fungsi, Citra

Item Type: Thesis (S1)
Call Number CD: FK/PR. 19 172
Call Number: SK/42/19/040
NIM: 44216110211
Uncontrolled Keywords: Public Relations, Fungsi, Citra
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 650.1-650.9 Standard Subdivisions of Management, Public Relations, Business and Auxiliary Service/Subdivisi Standar Dari Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 23 Oct 2019 06:05
Last Modified: 08 Jan 2020 02:44
URI: http://repository.mercubuana.ac.id/id/eprint/51596

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