PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN CV INDAHSARI SAKTI

MIRANDA, DESSY DIARDITO (2020) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN CV INDAHSARI SAKTI. S2-Magister thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze the effect of product quality, price perception, and service quality on customer satisfaction CV Indahsari Sakti. The research design used was descriptive type explanatory research with survey methods. Data was taken using a questionnaire given to 80 respondents, with the sampling technique used was the census. The analytical method used in this study is multiple linear regression. The results showed that the product quality variable had an effect on customer satisfaction positively and significantly, the price perception variable had an effect on customer satisfaction positively and significantly, and the service quality variable had an effect on customer satisfaction positively and significantly. Keywords: product quality, price perception, service quality, customer satisfaction Penelitian ini bertujuan menguji dan menganalisis pengaruh kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan konsumen CV Indahsari Sakti. Desain penelitian yang digunakan bersifat deskriptif berjenis riset eksplanatori dengan metode survei. Data diambil menggunakan kuesioner yang diberikan kepada 80 responden, dengan teknik pengambilan sampel yang digunakan adalah sensus. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel kualitas produk berpengaruh terhadap kepuasan konsumen secara positif dan signifikan, variabel persepsi harga berpengaruh terhadap kepuasan konsumen secara positif dan signifikan, dan variabel kualitas pelayanan berpengaruh terhadap kepuasan konsumen secara positif dan siginifikan. Kata kunci: kualitas produk, persepsi harga, kualitas pelayanan, kepuasan konsumen

Item Type: Thesis (S2-Magister)
Call Number: TM/51/19/168
NIM: 55115110098
Uncontrolled Keywords: kualitas produk, persepsi harga, kualitas pelayanan, kepuasan konsumen
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 11 Mar 2020 05:33
Last Modified: 11 Mar 2020 05:33
URI: http://repository.mercubuana.ac.id/id/eprint/51431

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