PENGARUH CITRA DESTINASI, SERVICE QUALITY DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG (Studi Kasus Pada Wisata Pantai Carita)

RANINGRUM, TRI KAESTI (2019) PENGARUH CITRA DESTINASI, SERVICE QUALITY DAN FASILITAS TERHADAP KEPUASAN PENGUNJUNG (Studi Kasus Pada Wisata Pantai Carita). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of the research to test whether the destination image, service quality and facility affect the tourist satisfaction. The object of reearch is tourist who have visited the Carita Beach in Pandeglang Banten. The research was conducated on 160 respondents by using survey technique with questionnaries distribution tools. This type of research is quantitive causal. The data instrument uses SEM stastiscal method of SmartPLS software version 3.0. The results of this research indicated that destination image variables have a positive and significant effect on tourist satisfaction. Service quality variables have a positive and significant effect on tourist satisfaction. Facility variables have a positive and significant effect on tourist satisfaction. Keywords : Destination Image, Service Quality, Facility, Tourist Satisfaction Tujuan penelitian ini adalah untuk menguji apakah Citra Destinasi, Service Quality, dan Fasilitas berpengaruh terhadap kepuasan pengunjung. Objek penelitian ini adalah wisatawan yang pernah berkunjung ke pantai Carita Pandeglang Banten. Penelitian ini dilakukan terhadap 160 responden dengan menggunakan teknik survei dengan alat penyebaran kuesioner. Jenis penelitian ini adalah kuantitatif kausal. Instrumen data menggunakan metode statistik SEM Software SmartPLS versi 3.0. Hasil penelitian ini menunjukkan bahwa variabel citra destinasi berppengaruh positif dan signifikan terhadap kepuasan pengunjung, variabel service quality berpengaruh positif dan signifikan terhadap kepuasan pengunjung dan variabel fasilitas berpengaruh positif dan signifikan terhadap kepuasan pengunjung. Kata kunci: Citra Destinasi, Service Quality, Fasilitas, Kepuasan Pengunjung

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 277
Call Number: SE/31/19/092
NIM: 43114120142
Uncontrolled Keywords: Citra Destinasi, Service Quality, Fasilitas, Kepuasan Pengunjung
Subjects: 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 627 Hydraulic Engineering/Rekayasa Hidrolik > 627.3 Port Facilities/Fasilitas Pelabuhan
700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 711 Area Planning/Perencanaan Wilayah Perkotaan dan Pertamanan > 711.7 Plans for Transportation Facilities/Perencanaan untuk Fasilitas Transportasi > 711.76 Marine Transportation Facilities/Fasilitas Transportasi Laut
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 725 Public Structures Architecture/Arsitektur Struktur Umum > 725.3 Transportation and Storage Buildings/Arsitektur Gedung Sarana Pengangkutan dan Penyimpanan > 725.34 Marine Transportation Facilities/Fasilitas Transportasi Laut
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 725 Public Structures Architecture/Arsitektur Struktur Umum > 725.7 Refreshment Facilities and Park Structures/Arsitektur Fasilitas Refreshing
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 16 Oct 2019 04:07
Last Modified: 16 Oct 2019 07:12
URI: http://repository.mercubuana.ac.id/id/eprint/51423

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