ANALISIS PENGARUH KUALITAS LAYANAN, DOWN PAYMENT, BANKING SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS (Studi Kasus Pt Andalan Finance Indonesia Cabang Kebon Jeruk)

RUSBIYANTO, RUSBIYANTO (2019) ANALISIS PENGARUH KUALITAS LAYANAN, DOWN PAYMENT, BANKING SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN MOBIL BEKAS (Studi Kasus Pt Andalan Finance Indonesia Cabang Kebon Jeruk). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze the effect of service quality, down payment, banking service quality on purchasing decisions at PT Andalan finance Indonesia branch of kebon jeruk. Design of causality research with a quantitative approach. The population is the total number of monthly average sales or the average consumer who used car loans at PT Andalan finance Indonesia branch of orange kebon with non probability sampling technique using purposive sampling with a sample of 100 consumers. Data analysis with multiple linear regression and data processed with SPSS version 22. The results showed that individually (t-test), service quality, down payment, and banking servive quality influence the purchasing decision at PT Andalan Finance Indonesia branch of kebon jeruk which determines as much 56%. It is recommended that the Company pay attention to matters relating to service quality, down payment, banking service qualty and purchasing decisions at PT Andalan Finance Indonesia Branch of kebon jeruk in several dimensions; guarantee, tangible evidence, capital, capacity, reliability. access, behavior after purchase decision making, information seeking and alternative Keywords : Quality of service, Down payment, Banking servive quality and Decisions Purchase Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas layanan, down payment, banking service quality terhadap keputusan pembelian di PT Andalan finance Indonesia cabang kebon jeruk. Desain penelitian kausalitas dengan pendekatan kuantitatif. Populasi adalah total jumlah rata rata penjulan perbulan atau rata konsumen yang kredit mobil bekas di PT Andalan finance Indonesia cabang kebon jeruk dengan teknik pengambilan non probability sampling menggunakan purposive sampling dengan sampel berjumlah 100 konsumen. Analisa data dengan regresi linear berganda dan data diolah dengan SPSS versi 22. Hasil penelitian menunjukkan bahwa secara individual (Uji-t), kualitas layanan, down payment, dan banking service quality berpengaruh terhadap keputusan pembelian di PT Andalan Finance Indonesia cabang kebon jeruk yang menentukan sebanyak 56%. Disarankan pihak Perusahaan memperhatikan hal-hal yang berhubungan dengan kualitas layanan, down payment, banking service quality dan keputusan pembelian di PT Andalan Finance Indonesia Cabang kebon jeruk pada beberapa dimensi, jaminan, bukti nyata, capital, capacity, kehandalan. akses, prilaku pasca pembelian pengambilan keputusan, pencarian informansi dan evaluasi alternative Kata Kunci : Kualitas pelayanan, Down payment, Banking service quality dan Keputusan Pembelian

Item Type: Thesis (S2)
Call Number CD: CD/551. 19 019
NIM: 55115110015
Uncontrolled Keywords: Kualitas pelayanan, Down payment, Banking service quality dan Keputusan Pembelian
Subjects: 600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 642 Meals and Table Service/Makanan dan Layanan Meja
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 642 Meals and Table Service/Makanan dan Layanan Meja > 642.6 Serving at Table/Layanan di Meja
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.9 Office Services in Specific Kinds of Enterprises/Layanan Kantor untuk Perusahaan Tertentu
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 11 Oct 2019 03:07
Last Modified: 09 Jan 2020 03:37
URI: http://repository.mercubuana.ac.id/id/eprint/51278

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