RIZKIYANTI, ERIS (2019) FAKTOR-FAKTOR MEMPENGARUHI MINAT MASYARAKAT DALAM MEMAKMURKAN MASJID MANARUL AMAL UNIVERISTAS MERCU BUANA (Sebuah Pendekatan Pemasaran Dalam Memakmurkan Masjid). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the program of mosque activities, mosque facilities, the level of religiosity, and the attractiveness of the sheikh or ustad to the public interest in prospering the Manarul Amal Mosque at the University of Mercu Buana, Jakarta. The object of this research is the community environment around the Manarul Amal Mosque. This study was conducted on 188 respondents using a quantitative approach. Data collection techniques used were questionnaires and used convenience sampling for sampling and data processing using the SPSS version 23 program.The results showed that the mosque activity program variables had a positive but not significant influence on the interest in prospering the Manarul Amal Mosque. While the variables of mosque facilities, religiosity and attractiveness of sheikh/ ustadz have a positive and significant influence on the interest in prospering the Manarul Amal Mosque. This result is proven by the results of the simultaneous test ( F test) and partial test (T test). Keywords: mosque activity program, facilities, religiosity, the attractiveness of the ulama and the interest in prospering the mosque. Penelitian ini bertujuan untuk mengetahui program kegiatan masjid, fasilitas masjid, tingkat religiusitas, dan daya tarik ulama/ ustadz terhadap minat masyarakat dalam memakmurkan Masjid Manarul Amal Universitas Mercu Buana, Jakarta. Objek penelitian ini adalah lingkungan masyarakat sekitaran Masjid Manarul Amal Jakarta. Penelitian ini dilakukan pada 188 responden dengan menggunakan pendekatan kuantitatif. Teknik pengumpulan data yang digunakan adalah kuesioner dan menggunakan convenience sampling untuk pengambilan sampel dan pengolahan data menggunakan program SPSS versi 23. Hasil penelitian menunjukkan bahwa variabel program kegiatan masjid memiliki pengaruh yang positif namun tidak signifikan terhadap minat memakmurkan Masjid Manarul Amal. Sedangkan variabel fasilitas masjid, religiusitas dan daya tarik ulama/ ustadz memiliki pengaruh positif dan signifikan terhadap minat memakmurkan Masjid Manarul Amal. Hasil ini dibuktikan dengan hasil uji simultan (uji F) dan uji parsial (uji T). Kata kunci : program kegiatan masjid, fasilitas, religiusitas, daya tarik ulama dan minat memakmurkan masjid.
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