PENGARUH LITERASI KEUANGAN DAN FAKTOR DEMOGRAFI TERHADAP KEPUTUSAN INVESTASI (Studi pada Karyawan PT Bank Central Asia Tbk kantor Cabang Mayestik)

SARI, YOLA PUSPITA (2020) PENGARUH LITERASI KEUANGAN DAN FAKTOR DEMOGRAFI TERHADAP KEPUTUSAN INVESTASI (Studi pada Karyawan PT Bank Central Asia Tbk kantor Cabang Mayestik). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to evaluate the effect of financial literacy and demographic factors on investment decisions. Literacy aspects used in this research include aspects of basic personal finance knowledge, savings and deposits, insurance, and investment. The population in this research was 34 employees of PT Bank Central Asia Tbk Mayestik Branch office. The sample used was 34 employees, in this research using a saturated sample. Data collection methods using survey methods, the research instrument is a questionnaire. The data analysis method uses Partial Least Square. This study proves that financial literacy have a significant effect on investment decisions and demographic factors age and income does not have a significant effect on investment decisions. Keywords: Financial Literacy, Demographic factors, and Decisions Investment Penelitian ini bertujuan untuk menganalisa pengaruh literasi keuangan dan faktor demografi terhadap keputusan investasi. Aspek literasi yang digunakan dalam penelitian ini meliputi aspek pengetahuan dasar keuangan pribadi, tabungan dan simpanan, asuransi, dan investasi. Populasi dalam penelitian ini adalah 34 karyawan PT Bank Central Asia Tbk kantor Cabang Mayestik. Sampel yang digunakan sebanyak 34 karyawan, pada penelitian ini menggunakan sampel jenuh. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa literasi keuangan berpengaruh signifikan terhadap keputusan investasi serta faktor demografi usia dan pendapatan tidak berpengaruh signifikan terhadap keputusan investasi. Kata Kunci: Literasi Keuangan, Faktor Demografi, Keputusan Investasi

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/19/253
NIM: 43115110574
Uncontrolled Keywords: literasi keuangan, faktor demografi, keputusan investasi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.3 Financial Reporting (Financial Statements)/Laporan Keuangan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.3 Financial Reporting (Financial Statements)/Laporan Keuangan > 657.32 Preparing Financial Statements/Menyiapkan Laporan Keuangan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.4 Specific Fields of Accounting/Bidang Akuntansi Tertentu
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 725 Public Structures Architecture/Arsitektur Struktur Umum > 725.2 Commercial and Communication Buildings/Arsitektur Gedung Perdagangan dan Komunikasi > 725.24 Financial Institutions/Lembaga Keuangan
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 03 Oct 2019 04:29
Last Modified: 15 Sep 2020 08:01
URI: http://repository.mercubuana.ac.id/id/eprint/51025

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