STRATEGI PERSONAL SELLING DALAM MENINGKATAKAN OMSET STORE MANZONE MALL LIVING WORLD ALAM SUTERA TANGERANG

AMIN, CHAIR (2019) STRATEGI PERSONAL SELLING DALAM MENINGKATAKAN OMSET STORE MANZONE MALL LIVING WORLD ALAM SUTERA TANGERANG. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
01.Cover.pdf

Download (28kB) | Preview
[img]
Preview
Text (ABSTRAK)
04.ABSTRAK.pdf

Download (244kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
02.Lembar Pernyataan.pdf

Download (558kB) | Preview
[img]
Preview
Text (LEMBAR PENEGSAHAN)
03.Lembar Pengesahan.pdf

Download (231kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
05.KATA PENGANTAR.pdf

Download (240kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
06.DAFTAR ISI.pdf

Download (71kB) | Preview
[img] Text (BAB I)
07.BAB I - Pendahuluan.pdf
Restricted to Registered users only

Download (214kB)
[img] Text (BAB II)
08.BAB II - Kajian Teori.pdf
Restricted to Registered users only

Download (208kB)
[img] Text (BAB III)
09.BAB III - Metodologi Penelitian.pdf
Restricted to Registered users only

Download (167kB)
[img] Text (BAB IV)
10.BAB IV - Hasil Penelitian dan Pembahasan (REVISED).pdf
Restricted to Registered users only

Download (719kB)
[img] Text (BAB V)
11.BAB V - Kesimpulan dan Saran.pdf
Restricted to Registered users only

Download (104kB)
[img] Text (DAFTAR PUSTAKA)
12.DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (287kB)
[img] Text (LAMPIRAN)
13.Lampiran.pdf
Restricted to Registered users only

Download (254kB)

Abstract

The Research is aim at observing Personnel Selling Strategy activities which is conducted by Store Manzone Living World Alam Sutera Tangerang to attract customers interests. The successful of Keeping the store Performance well to make the store become as Role Model of the stores within Tangerang Area. The Main concept of the research is personnel selling and its concept of using Ocon and Alvarez Theory regarding as Grooming, Motivating and Approaching toward personnel selling. The research uses The Qualitative Research Method, which has primary data taken from observation and structural in dept interview with all personnels involved directly in the store, such as Area Manager, Store Manager and all Sales Associate in charge in the store. The resulf of the research shows that Store Manzone Living World Alam Sutra implemented the personnel selling which has relevancy with the based on Theory. The Grooming, Motivating and Approaching, Eventhough conducted based on the concept between practical and theory, it is the rank of three point affected to Store Manzone Living World Alam Sutera Sales Peroformance. Keyword : Personnel Selling, Grooming, Motivating and approaching Penelitian ini bertujuan untuk melihat aktivitas strategi personal selling yang dijalankan oleh team store Manzone Living World Alam Sutera Tangeran gdalam menarik minat konsumen. Keberhasilan menjaga performance store secara baik membuat toko ini menjadi role model untuk gerai gerai yang lain khususnya di area Tangerang. Konsep utama penelitian ini adalah personal selling, dan konsep dari penelitian Ocon dan Alvarez tentang implikasi grooming, motivating, dan approaching terhadap personal selling. Penelitian ini menggunakan metode penelitian kualitatif yang data primernya melalui hasil observasi dan wawancara terstruktur secara mendalam dengan para personal yang terlibat langsung di toko yaitu Area Manager, Store Manager dan para Sales Associate yang bertugas di toko. Hasil penelitian ini menunjukkan bahwa store Living World Alam Sutera menerapkan personal selling sesuai dengan konsep konsep personal selling yang dijelaskan pada landasan teori. Strategi grooming, motivating, dan approaching dijalankan dengan baik dan kontinyu. Walaupun dijalankan sesuai dengan konsep, namun tetap ada perbedaan antara praktek dengan konsep, yaitu tentang urutan pengaruh ketiga poin diatas terhadap performa penjualan toko Manzone Living World Alam Sutra Kata Kunci : Personal Selling, Grooming, Motivating, Approaching

Item Type: Thesis (S1)
NIM: 44314120041
Uncontrolled Keywords: Personal Selling, Grooming, Motivating, Approaching
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu
300 Social Science/Ilmu-ilmu Sosial > 350 Public Administration and Military Science/Administrasi Negara dan Ilmu Kemiliteran > 354 Administration of Economy/Departemen Perekonomian > 354.7 Administration of Commerce, Communications, Transportation/Administrasi Perdagangan, Komunikasi, Transportasi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.7 Communication Creation and Transmission of Records/Penciptaan dan Transmisi Komunikasi Rekaman
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Virda Syifa
Date Deposited: 26 Aug 2019 01:58
Last Modified: 26 Aug 2019 01:58
URI: http://repository.mercubuana.ac.id/id/eprint/50476

Actions (login required)

View Item View Item