PENGARUH HARGA, KUALITAS LAYANAN, CITRA MEREK PRODUK INTERNET VSAT IP BROADBAND QUOTA TERHADAP KEPUASAN PELANGGAN ALFAMART (Studi Kasus Layanan VSAT pada PT Telkomsat Divisi Metrasat Jakarta)

SUBEKHI, IMAM (2020) PENGARUH HARGA, KUALITAS LAYANAN, CITRA MEREK PRODUK INTERNET VSAT IP BROADBAND QUOTA TERHADAP KEPUASAN PELANGGAN ALFAMART (Studi Kasus Layanan VSAT pada PT Telkomsat Divisi Metrasat Jakarta). S2 thesis, Universitas Mercu Buana Jakarta.

Preview	Text (HAL COVER) 1. COVER.pdf Download (715kB) | Preview
	Text (BAB I) 2. BAB I.pdf Restricted to Registered users only Download (435kB)
	Text (BAB II) 3. BAB II.pdf Restricted to Registered users only Download (378kB)
	Text (BAB III) 4. BAB III.pdf Restricted to Registered users only Download (335kB)
	Text (BAB IV) 5. BAB IV.pdf Restricted to Registered users only Download (564kB)
	Text (BAB V) 6. BAB V.pdf Restricted to Registered users only Download (205kB)
	Text (DAFTAR PUSTAKA) 7. Daftar Pustaka.pdf Restricted to Registered users only Download (299kB)
	Text (LAMPIRAN) 8. Lampiran.pdf Restricted to Registered users only Download (1MB)

Abstract

This research aims to determine the effect of Price, Quality of Service and Brand Image on Customer Satisfaction of Alfamart Customer in using VSAT IP Broadband Quota service of PT Telkomsat. Number of respondents in this research is 248 respondents who work in Alfamart retail stores especially Jabodetabek area. The research method uses a questionnaire with SEM (Structural Equation Modelling) data analysis which is described in PLS (Partial Least Square) - SEM Application. The result of this research indicate that the Price variable has a positive and significant effect on Customer Satisfaction. Quality of Service variable has a positive and significant effect on Customer Satisfaction. Then the Brand Image variable also has a positive and significant effect on Customer Satisfaction. Keywords : Price, Quality of Service, Brand Image, Customer Satisfaction, Evaluation of PLS - SEM Model Penelitian ini bertujuan untuk mengetahui pengaruh Harga, Kualitas Layanan dan Citra Merek terhadap Kepuasan Pelanggan Alfamart dalam menggunakan layanan koneksi VSAT IP Broadband Quota PT Telkomsat. Penelitian ini dilakukan terhadap responden sebanyak 248 toko ritel Alfamart yang tersebar di area Jabodetabek. Metode pengumpulan data penelitian menggunakan kuesioner dengan analisis data SEM (Structural Equation Modelling) yang di jabarkan pada aplikasi Evaluasi Model PLS (Partial Least Square) - SEM . Hasil penelitian ini menunjukan bahwa variabel Harga berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Variabel Kualitas Layanan berpengaruh positif dan signifikan terhadap Kepuasaan Pelanggan. Sedangkan variabel Citra Merek juga berpengaruh positif dan signifikan terhadap Kepuasaan Pelanggan. Kata Kunci : Harga, Kualitas Layanan, Citra Merek,Kepuasan Pelanggan dan Evaluasi Model PLS - SEM

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 20 021
Call Number:	TM/51/21/014
NIM/NIDN Creators:	55117120149
Uncontrolled Keywords:	Harga, Kualitas Layanan, Citra Merek,Kepuasan Pelanggan dan Evaluasi Model PLS - SEM
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.67 Wide Area Network (WAN)/Wide Area Network > 004.678 Internet (World Wide Web)/Internet 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Putra Arsy Anugrah
Date Deposited:	12 Nov 2021 02:37
Last Modified:	22 Apr 2022 07:12
URI:	http://repository.mercubuana.ac.id/id/eprint/50162

Actions (login required)

View Item