MINAT PEMBELIAN PADA SITUS ONLINE DALAM PERSPEKTIF ONLINE CONSUMER REVIEW, IKLAN ONLINE DAN KUALITAS WEBSITE

SANDI, FIPOP SILVIA (2019) MINAT PEMBELIAN PADA SITUS ONLINE DALAM PERSPEKTIF ONLINE CONSUMER REVIEW, IKLAN ONLINE DAN KUALITAS WEBSITE. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. HALAMAN JUDUL.pdf

Download (103kB) | Preview
[img]
Preview
Text (ABSTRAK)
4. ABSTRAK.pdf

Download (101kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
2. SURAT PERNYATAAN KARYA SENDIRI.pdf

Download (107kB) | Preview
[img]
Preview
Text (LEMBAE PENGESAHAAN)
3. LEMBAR PENGESAHAN SKRIPSI.pdf

Download (134kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. KATA PENGANTAR.pdf

Download (132kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. DAFTAR ISI.pdf

Download (104kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. DAFTAR TABEL.pdf

Download (144kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. DAFTAR GAMBAR.pdf

Download (141kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. DAFTAR LAMPIRAN.pdf

Download (98kB) | Preview
[img] Text (BAB I)
10. BAB I.pdf
Restricted to Registered users only

Download (253kB)
[img] Text (BAB II)
11. BAB II.pdf
Restricted to Registered users only

Download (249kB)
[img] Text (BAB III)
12. BAB III.pdf
Restricted to Registered users only

Download (176kB)
[img] Text (BAB IV)
13. BAB IV.pdf
Restricted to Registered users only

Download (458kB)
[img] Text (BAB V)
14. BAB V.pdf
Restricted to Registered users only

Download (104kB)
[img] Text (DAFTAR PUSTAKA)
15. DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (311kB)
[img] Text (LAMPIRAN)
16. LAMPIRAN.pdf
Restricted to Registered users only

Download (630kB)

Abstract

This research aims to identify the relationship between variables affecting the purchase intention on e-commerce sites that are curerently increasing. This research was conducted at one of the e-commerce sites, Elevenia. The primary data used by distributed a questionnaire to 120 respondents in DKI Jakarta and already know the Elevenia site. The data were analyzed by Structural Positive and Equation Model (SEM) using Partial Least Square (smartPLS 3.0) in order to test all relationships between online consumer review variables, online advertisements and website quality on purchase intention in the model. The results of this study indicate that online consumer review and website quality have a positive and significant relationship to purchase intention. However, online advertising has a positive and insignificant relationship to purchase intention. Keyword : Online consumer review, Online Advertising, Website Quality, and Purchase Intention. Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh hubungan variabel yang mempengaruhi minat pembelian pada situs e-commerce yang saat ini sedang meningkat. Penelitian ini dilakukan pada salah satu situs e-commerce yaitu Elevenia. Data yang digunakan adalah data primer menggunakan kuesioner yang disebar kepada 120 responden di DKI Jakarta dan telah mengetahui situs Elevenia. Data dianalisis dengan meggunakan aplikasi Structural Positive and Equation Model (SEM) Partial Least Square (smartPLS 3.0) untuk menguji semua hubungan antara variabel online consumer review, iklan online dan kualitas website terhadap minat pembelian dalam model. Hasil dari penelitian ini menunjukkan bahwa online consumer review dan kulaitas website memiliki hubungan yang positif dan signikan terhadap minat pembelian. Namun, iklan online memiliki hubungan yang positif dan tidak signifikan terhadap minat pembelian. Kata Kunci : Online consumer review, Iklan Online, Kualitas Website, Minat Pembelian.

Item Type: Thesis (S1)
NIM: 43114120214
Uncontrolled Keywords: Online consumer review, Iklan Online, Kualitas Website, Minat Pembelian.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 19 Jun 2019 02:17
Last Modified: 19 Jun 2019 02:17
URI: http://repository.mercubuana.ac.id/id/eprint/48968

Actions (login required)

View Item View Item