PENGARUH AMBIANCE, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP INTENSI PEMBELIAN KOPI DI COFFEE SHOP (Studi Kasus Pada Green Ease Coffee Shop Jakarta Barat)

SUNDORO, CRISTIAN (2019) PENGARUH AMBIANCE, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP INTENSI PEMBELIAN KOPI DI COFFEE SHOP (Studi Kasus Pada Green Ease Coffee Shop Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is to determine the effect of Ambiance, Service Quality, and Product Quality on Purchase Intention. The object of this research is Ease Coffee, West Jakarta. This study was conducted on 100 respondents with a quantitative descriptive approach. Therefore, the analysis of the data used is the Statistical Analysis of Multiple Linear Regression. The results of this study indicate that the t test of Ambiance, Service Quality, has a significant effect on Coffee Purchase Intention at Green Ease Coffee, West Jakarta, while Product Quality does not significantly influence Coffee Purchase Intention at Green Ease Coffee, West Jakarta. Keywords: Ambiance, Service Quality, Product Quality To Purchase Intention Penelitian ini untuk mengetahui pengaruh Ambiance, Kualitas Pelayanan, dan Kualitas Produk Terhadap Intensi Pembelian. Objek Penelitian ini adalah Ease Coffee Jakarta Barat. Penelitian ini dilakukan terhadap 100 responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil penelitian ini menunjukan bahwa secara uji t Ambiance, Kualitas Pelayanan, berpengaruh signifikan terhadap Intensi Pembelian kopi di Green Ease Coffee Jakarta Barat, sedangkan Kualitas Produk tidak berpengaruh signifikan terhadap Intensi Pembelian kopi di Green Ease Coffee Jakarta Barat. Kata kunci : Ambiance, Kualitas Pelayanan, dan Kualitas Produk Terhadap Intensi Pembelian.

Item Type: Thesis (S1)
Call Number: SE/31/18/601
NIM: 43114010146
Uncontrolled Keywords: Ambiance, Kualitas Pelayanan, dan Kualitas Produk Terhadap Intensi Pembelian.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 19 Jun 2019 01:26
Last Modified: 19 Jun 2019 01:26
URI: http://repository.mercubuana.ac.id/id/eprint/48963

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