PENGELOLAAN MEDIA RELATION HUMAS SKK MIGAS DALAM MEMBANGUN REPUTASI ORGANISASI PERIODE 2017

FAISAL, HERFAN (2019) PENGELOLAAN MEDIA RELATION HUMAS SKK MIGAS DALAM MEMBANGUN REPUTASI ORGANISASI PERIODE 2017. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Reputation is important for an organization, including government institutions. SKK Migas is a non-profit organization that is under the auspices of the Indonesian government and has a main role and role in overseeing the activities of the upstream oil and gas industry in Indonesia. The reputation of SKK Migas had deteriorated due to a bribery case carried out by the Head of SKK Migas in 2013. Various ways are done by SKK Migas public relations to improve that reputation. One of them is by conducting media relations. This research was conducted to see how SKK Migas public relations media relations in the 2017 period where at that time, the public relations of SKK Migas underwent changes to the organizational structure. This study uses a qualitative method where the author acts as participant observation and data collection with photo taking methods, written data, interviews and recordings. The results of this study show how the form of media relations carried out by the public relations of SKK Migas, then the public relation position of SKK Migas within the organizational structure and reputation of SKK Migas itself. Keywords: Media Relations, Government Public Relations, Organizational Reputation Reputasi merupakan hal yang penting bagi suatu organisasi, tidak terkecuali institusi pemerintah. SKK Migas merupakan organisasi nirlaba yang berada pada naungan pemerintah Indonesia dan memiliki peran serta fungsi utamanya untuk mengawasi kegiatan industri hulu minyak dan gas bumi di Indonesia. Reputasi SKK Migas sempat terpuruk yang disebabkan oleh kasus penyuapan yang dilakukan oleh Kepala SKK Migas pada tahun 2013 lalu. Berbagai cara dilakukan oleh humas SKK Migas untuk memperbaiki reputasi tersebut. Salah satunya dengan cara melakukan hubungan media atau media relation. Penelitian ini dilakukan untuk melihat bagaimana pengelolaan media relation humas SKK Migas pada periode 2017 dimana pada saat itu, kehumasan SKK Migas mengalami perubahan pada struktural organisasi. Penelitian ini menggunakan metode kualitatif dimana penulis berperan sebagai observasi partisipan dan melakukan pengumpulan data dengan metode pengambilan foto, data tertulis, wawancara dan rekaman. Hasil dari penelitian ini menunjukkan bagaimana bentuk dari media relation yang dilakukan oleh kehumasan SKK Migas, lalu posisi kehumasan SKK Migas didalam struktur organisasi dan reputasi SKK Migas itu sendiri. Kata Kunci : Media Relation, Humas Pemerintah, Reputasi Organisasi

Item Type: Thesis (S2)
Call Number: TK/52/19/003
NIM: 55216120025
Uncontrolled Keywords: Media Relation, Humas Pemerintah, Reputasi Organisasi
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 262 Ecclesiology/Eklesiologi > 262.3 Government and Organization with the Papal System/Pemerintah dan Organisasi dengan Sistem Kepausan
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.6 Sociology of Islam/Sosiologi Islam > 297.62 Islamic Organization/Organisasi Islam > 297.623 Political Organization/Organisasi Politik
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.6 Sociology of Islam/Sosiologi Islam > 297.62 Islamic Organization/Organisasi Islam > 297.624 Economic Organization/Organisasi Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 338 Production, Industrial Economics/Produksi, Ekonomi Industri > 338.6 Organization of Production/Organisasi Produksi
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Pascasarjana > Magister Ilmu Komunikasi
Depositing User: Dede Muksin Lubis
Date Deposited: 26 Apr 2019 01:50
Last Modified: 26 Apr 2019 01:50
URI: http://repository.mercubuana.ac.id/id/eprint/48606

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