WULANSARI, ILMA (2019) ANALISIS RESEPSI AUDIENCE ATAS FILM JURNALISTIK THE BANG BANG CLUB KARYA STEVEN SILVER. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Journalistic professionalism is very important as the ability of a journalist to carry out her journalistic duties by having a determined attitude in the characteristics and standards of professional journalists. Therefore, this study aims to find out how the public in understanding and interpreting the professionalism of journalists in conflict areas based on standard characteristics and requirements contained in The Bang-Bang Club film by Steven Silver. The theory used in this study is the analysis of reception. In this research, the method of reception analysis is used because reception analysis focuses on how different audiences interpret the contents of the media message, thus emphasizing the audience more than the content of the media message itself. This is because media messages always have many meanings and must be interpreted. Reception analysis is considered more effective and efficient in collecting data. The paradigm used is the constructivism paradigm, using qualitative descriptive analysis. The data collection technique used was Focus Group Discussion (FGD). Informants were selected from the University of Mercubuana students majoring in Broadcasting in the final semester who had taken courses in journalistic basics. This research looks at the reception of audiences with dominant hegemony, negotiated, and oppositional. The results obtained, the audience tends to be in a dominant position towards the meaning of journalist professionalism in the film compared to the negotiating position and opposition. Informants view journalists as having applied journalistic characteristics and requirements. Keywords: Analysis of Reception, Professionalism of Journalists Profesionalisme jurnalistik merupakan hal yang sangat penting sebagai kemampuan seorang jurnalis dalam menjalankan tugas-tugas jurnalistiknya dengan memiliki sikap yang sudah ditentukan dalam ciri-ciri standar dan persyaratan jurnalis yang professional. Oleh itu, penelitian ini bertujuan untuk mengetahui cara khalayak dalam memahami dan memaknai profesionalisme jurnalis diarea konflik berdasarkan ciri-ciri standar dan persyaratan yang terdapat dalam film The Bang-Bang Club karya Steven Silver. Teori yang digunakan dalam penelitian ini adalah analisis resepsi. Dalam penelitian ini digunakan metode analisis resepsi karena analisis resepsi berfokus pada bagaimana khalayak yang berbeda-beda memaknai isi pesan media, sehingga lebih menekankan khalayak daripada isi pesan media itu sendiri. Hal tersebut karena pesan media selalu memiliki banyak makna dan harus diinterpretasikan. Analisis resepsi dianggap lebih efektif dan efisien dalam melakukan pengumpulan data. Paradigma yang digunakan adalah paradigma konstruktivisme, dengan menggunakan analisis deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah Focus Group Discussion (FGD). Informan dipilih dari Mahasiswa Universitas Mercubuana jurusan Broadcasting semester akhir yang sudah mengambil mata kuliah dasar-dasar jurnalistik. Penelitian ini melihat resepsi khalayak dengan hegemoni dominant, negotiated, dan oppositional. Hasil yang diperoleh, khalayak cenderung dalam posisi dominan terhadap makna profesionalisme jurnalis dalam film dibandingkan dengan posisi negosiasi dan oposisi. Informan memandang jurnalis sudah menerapkan ciri-ciri dan persyaratan jurnalistik. Kata kunci : Analisis Resepsi, Profesionalisme Jurnalis
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