RESTIANA, RENIKA ANDESTI (2019) PENGELOLAAN KONTEN BERITA DI CHANNEL YOUTUBE CTV NETWORK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The development of television technology and competition today is very tight, television media need to be accompanied by media such as social media. Seeing the development of new media is appropriate to make the needs of the community have a very rapid level of need. Youtube is a social media that is currently widely used by the public to search for information because youtube is equipped with audio and visuals, besides that the public can immediately respond by commenting on the comments column provided by YouTube. This research uses the concept of new media, social media, Youtube, Management, POAC management functions (Planning, Organizing, Actuating, Controlling), news. In this study, it discusses how management functions are applied in managing news content on the CTV Network Youtube channel by using management functions. This study uses a qualitative descriptive approach with a case study method, the object of research on the management of news content on the CTV Network youtube channel and four research subjects from the news division. The data collection technique uses in-depth interviews and observations. The results of this study explain how the implementation of planning, organizing, actuating, and controlling. 1. Planning includes activities to determine the purpose of making the YouTube channel and this is not commercialized, determining the target audience, determining the topic of the news, determining the publishing deadline. 2. Organizing involves sharing the jobdesk for each member where the clip is responsible for the smoothness of reporters and cameramen in the field and gives responsibility for each regional reporter to be burdened with three news and regional reporters charged with two news stories every day. 3. Actuating includes the process of editing the news until it is ready for live and published to online and youtube portals. 4. Controlling is applied in every stage of planning, organizing stage and implementation stage to ensure that it runs according to what has been planned. Keywords: Management of content, Youtube and news. Perkembangan teknoogi dan persaingan televisi saat ini sangatlah ketat maka media televisi perlu ada media pendamping seperti media sosial. Melihat adanya perkembangan new media pantaslah membuat kebutuhan masyarakat memiliki tngkat kebutuhan yang sangat cepat. Youtube merupakan media sosial yang saat ini banyak di gunakan oleh masyarakat untuk mencarai informasi karena youtube di lengkapi dengan audio dan visual, selain itu masyarakat bisa langsung merespon dengan memberikan komentar di kolom komentar yang telah di sediakan oleh YouTube. Penelitian ini menggunakan konsep new media, media sosial, Youtube, Manajemen, Fungsi manajemen POAC (Planning, Organizing,Actuating, Controlling), berita. Dalam penelitian ini membahas tentang bagaimana fungsi manajemen di terapkan dalam mengelola konten berita di channel Youtube CTV Network dengan menggunakan fungsi manajemen. Penelitian ini menggunakan pendekatan deskriftif kualitatif dengan metode studi kasus, objek penelitian pengelolaan konten berita di channel youtube CTV Network dan subjek penelitian empat orang narasumber dari divisi news. Teknik pengumpulan datanya menggunakan wawancara mendalam dan observasi. Hasil penelitian ini menjelaskan bagaimana penerapan planning, organizing, actuating, dan controlling. 1. Planning meliputi kegiatan menentukan tujuan pembuatan channel youtube dan hal ini tidak di komersilkan, menentukan target audience, menetukan topik berita, menentukan deadline publish. 2. Organizing meliputi pembagian jobdesk kepada setiap anggota dimana korlip bertanggung jawab terhadap kelancaran reporter dan kameraman di lapangan dan memberikan tanggung jawab setiap reporter wilayah di bebankan tiga berita dan reporter daerah di bebankan dua berita setiap harinya. 3. Actuating meliputi proses penyuntingan berita sampai siap untuk live dan di publish ke portal online dan youtube. 4. Controlling diterapkan disetiap tahap perencanaan , tahap pengorganisasian dan tahap pelaksanaan untuk memastikan berjalan sesuai dengan apa yang sudah di rencanakan. Kata Kunci : Pengelolaan konten, Youtube, dan berita.
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