JALIL, ABDUL (2019) STRATEGI KOMUNIKASI POLITIK MEMENANGKAN PILKADA (Studi Kasus Pemenangan Ahmad Safei-Muh. Jayadin pada Pemilihan Bupati dan Wakil Bupati Kolaka 2013). S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Exactly on October 20, 2013, Kolaka District-Southeast Sulawesi Province, elections are held directly to elect the Regent and Vice Regent of Kolaka period 2014-2019. The elections were followed by five Candidate Pairs, namely; No. 1, Ahmad safei-Muh. Jayadin. No. 2, Najamuddin-Rusman. No. 3, Farhat AbbasSabaruddin Labamba. No. 4, Harun Rahim-Rustam Petta Nyalla. No. 5, Amir Sahaka-Parmin Dasir. Kolaka District General Election Commission established Ahmad Safei-Muh. Jayadin as Candidate Pair was elected as Regent and Vice Regent of Kolaka period 2014-2019, with total valid votes as many as: 69.925 (Sixty Nine Thousand Nine Hundred Twenty Five) with percentage 41.82% (forty one point Eighty two percent ). Candidate Couple Candidate Ahmad Safei-Muh. Jayadin is interesting to research. Therefore, the authors conduct research Political Communication Strategy Won election Pilkada (Case Study of Victory Ahmad Safei-Muh. Jayadin on Selection of Regent and Vice Regent of Kolaka 2013). This research is designed with qualitative approach, through case study method, based on constructivist paradigm. Type/type of research is descriptive, data collection techniques, namely; interviews, observation and documentation. The interviews used were in-depth interviews. Data retrieval uses two ways, namely primary data and secondary data, through data analysis techniques, namely; reduction, display, and conclusion drawing/verification. After doing research, the results show that the political communication strategy that led Candidate Pairs Ahmad Safei-Muh. Jayadin wins Pilkada Kolaka 2013, among others; Ahmad Safei takes care of the character, establishes institutions and creates common ground. In addition, Ahmad Safei understands the audience, intelligently composes persuasive messages, sets out methods and precisely in sorting and selecting media. Tepat tanggal 20 Oktober 2013, Kabupaten Kolaka-Provinsi Sulawesi Tenggara, dilaksanakan Pilkada secara langsung untuk memilih Bupati dan Wakil Bupati Kolaka periode 2014-2019. Pilkada tersebut diikuti oleh lima Pasangan Kandidat, yaitu; No.Urut 1, Ahmad safei-Muh. Jayadin. No.Urut 2, Najamuddin-Rusman. No.Urut 3, Farhat Abbas-Sabaruddin Labamba. No.Urut 4, Harun Rahim-Rustam Petta Nyalla. No.Urut 5, Amir Sahaka-Parmin Dasir. Komisi Pemilihan Umum Daerah Kabupaten Kolaka menetapkan Ahmad Safei-Muh. Jayadin sebagai Pasangan Kandidat terpilih sebagai Bupati dan Wakil Bupati Kolaka periode 2014- 2019, dengan total perolehan suara sah sebanyak: 69.925 (Enam Puluh Sembilan Ribu Sembilan Ratus Dua Puluh Lima) dengan prosentase 41,82% (Empat Puluh Satu koma Delapan Puluh Dua persen). Kemenangan Pasangan Kandidat Ahmad Safei-Muh. Jayadin menarik untuk diteliti. Oleh karena itu, penulis melakukan penelitian Strategi Komunikasi Politik Memenangkan Pilkada (Studi Kasus Pemenangan Ahmad Safei-Muh. Jayadin pada Pemilihan Bupati dan Wakil Bupati Kolaka 2013). Penelitian ini dirancang dengan pendekatan kualitatif, melalui metode studi kasus, berbasis pada paradigma konstruktivis. Jenis/tipe penelitian adalah deskriptif, teknik pengumpulan data, yakni; wawancara, observasi dan dokumentasi. Wawancara yang digunakan adalah wawancara mendalam. Pengambilan data menggunakan dua cara, yaitu pengambilan data primer dan data sekunder, lewat teknik analisis data, yaitu; reduction, display, dan conclusion drawing/verification. Setelah dilakukan penelitian, hasilnya menunjukkan bahwa strategi komunikasi politik yang menyebabkan Pasangan Kandidat Ahmad Safei-Muh. Jayadin memenangkan Pilkada Kolaka 2013 antara lain; Ahmad Safei merawat ketokohan, memantapkan kelembagaan dan menciptakan kesamaan. Selain itu, Ahmad Safei memahami khalayak, cerdas menyusun pesan persuasif, menetapkan metode dan tepat dalam memilah dan memilih media.
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