PRODUKSI KONTEN KREATIF DI YOUTUBE (Studi Kasus Webseries Hijab Love Story 3 Sahabat Hati)

ANISYAH, ANISYAH (2019) PRODUKSI KONTEN KREATIF DI YOUTUBE (Studi Kasus Webseries Hijab Love Story 3 Sahabat Hati). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Webseries Hijab Love Story 3 Sahabat Hati is a product of Studio Antelope which works with the WARDAH cosmetic brand. This webseries is uploaded on YouTube and has gained 168,000 viewers. The theme of this web series is about friendship with different characters who will start a hereditary cake shop business belonging to one of the characters in this webseries. This research is done to find out how to produce creative content on Youtube. Because as is well known that technology and the development of the internet have been very advanced, and so are the content that is already very diverse. This is something interesting because it can be used as a tool for creator content to start making their works and share them on new media platforms that are already widely available today. This study uses a qualitative research technique. Because the researchers have done observations in the field and interviews with the informan related to this study. The researcher wants to explain how the process of producing content in new media is in the form of these short series films. The results of the study concluded that the production of creative content is not much different from intact film production. It's just that there are differences when making scripts, treating directors and publications using new media platforms, such as youtube. Keywords : New Media, web series, Hijab Love Story 3 Sahabat Hati Webseries Hijab Love Story 3 Sahabat Hati ini merupakan hasil produksi dari Studio Antelope yang bekerja sama dengan brand kosmetik WARDAH. Webseries ini diupload di youtube dan sudah mendapatkan viewrs sebanyak 168.000 viewers. Bertemakan tentang persahabatan dengan perbedaan karakter yang akan memulai bisnis toko kue turun temurun milik salah satu tokoh di webseries ini. Penelitian yang dilakukan ini untuk mengetahui bagaimana memproduksi konten kreatif di Youtube. Karena seperti yang sudah diketahui bahwa teknologi dan perkembangan internet sudah sangat maju, dan begitupun konten-konten yang ada pun sudah sangat beragam. Hal ini merupakan sesuatu yang menarik karena bisa dijadikan sarana untuk para konten kreator untuk mulai membuat karya-karyanya dan membagikannya di platform media baru yang sudah banyak tersedia saat ini. Penelitian ini menggunakan pendekatan penelitian kualitatif. Karena peneliti melakukan observasi di lapangan dan peneliti melakukan wawancara kepada para narasumber yang berkaitan dengan penelitian ini. karena peneliti ingin menjelaskan bagaimana proses produksi konten di media baru berupa film pendek berseries ini. Hasil penelitian menyimpulkan bahwa produksi konten kreatif tidak jauh berbeda dengan produksi film utuh. Hanya saja ada perbedaan ketika pembuatan naskah, treatment sutradara dan publikasi yang menggunakan platform media baru, misalnya seperti youtube. Kata Kunci : New Media, Webseries, Hijab Love Story 3 Sahabat Hati

Item Type: Thesis (S1)
NIM: 44115010088
Uncontrolled Keywords: New Media, Webseries, Hijab Love Story 3 Sahabat Hati
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 16 Sep 2019 03:14
Last Modified: 16 Sep 2019 03:14
URI: http://repository.mercubuana.ac.id/id/eprint/47638

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