PERANCANGAN DESAIN INTERIOR SHOWROOM MOBIL NISSAN BSD SERPONG TANGGERANG SELATAN

ANDRIANA, YULIA (2019) PERANCANGAN DESAIN INTERIOR SHOWROOM MOBIL NISSAN BSD SERPONG TANGGERANG SELATAN. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Showroom is a room created with the aim to showcase the products to be sold in the area. Showrooms generally only showcase quality products or have a well-known brand. This rule remains applicable to automotive products, so each automotive brand generally emphasizes having its own showroom. Nissan, one of the famous car brands in Indonesia also emphasizes its unique corporate showroom. Nissan is one of the family car brands, admired in its consistency to deliver premium sports cars with high performance, high level of security, attractive / distinctive design, comfortable ride and bring new innovations in every model introduced. Setting up the showroom has an important role in shaping the desired brand image in the community. Good interior design is necessary for the showroom of a Nissan classmate product to function properly. Interior design showroom Nissan in Tanggerang contemporary modern style that is combined with “Culture Betawi” concept or theme that will make a difference and is unique in tanggerang. Nissan showroom design begins with the creation of Programming obtained from survey results and interviews, then continued with the creation of schematic design and of the final design. Keywords: NISSAN ,Interior, Car, Showroom Showroom adalah sebuah ruangan yang dibuat dengan tujuan untuk memamerkan produk-produk yang akan dijual di area tersebut. Showroom umumnya hanya memamerkan produk-produk yang bermutu atau memiliki merek yang cukup dikenal. Aturan ini tetap berlaku bagi produk otomotif, sehingga tiap merek otomotif umumnya menekankan memiliki showroom tersendiri. Nissan, salah satu merek mobil terkenal di Indonesia juga menekankan showroom perusahaan yang unik. Nissan merupakan salah satu brand mobil premium, yang dikagumi dalam hal konsistensinya menghadirkan mobil keluarga dengan performa tinggi, tingkat keamanan yang tinggi, desain yang menarik / berciri khas, nyaman dikendarai serta menghadirkan inovasi-inovasi baru di setiap model yang diperkenalkan. Penataan showroom memiliki peranan penting dalam membentuk brand image yang diinginkan pada masyarakat. Desain interior yang baik sangat diperlukan agar showroom sebuah produk sekelas Nissan dapat berfungsi dengan baik. Desain interior showroom Nissan di Tanggerang menghadirkan gaya desain Modern Kontemporer yang dikombinasikan dengan konsep/tema Culture Betawi yang akan membuat perbedaan dan unik di Tanggerang. Desain showroom Nissan diawali dengan pembuatan Programming yang diperoleh dari hasil survey dan wawancara kemudian dilanjutkan dengan pembuatan skematis dan desain akhir, disusul dengan pembuatan skematik desain, dan kemudian dilanjutkan dengan penciptaan desain akhir. Kata Kunci: NISSAN, Desain Interior, Mobil, Showroom

Item Type: Thesis (S1)
NIM: 41714010041
Uncontrolled Keywords: NISSAN, Desain Interior, Mobil, Showroom
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 729 Design and decoration of Structures/Desain dan Pola Bangunan
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 729 Design and decoration of Structures/Desain dan Pola Bangunan > 729.2 Design in Horizontal Plane/Desain Pesawat Horisontal > 729.24 Interior Arrangement/Pengaturan Interior
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 747 Interior Decoration/Dekorasi Interior, Desain Interior
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 747 Interior Decoration/Dekorasi Interior, Desain Interior > 747.3 Ceilings, Walls, Doors, Windows Interior Decoration/Dekorasi Interior Langit-langit, Dinding, Pintu, Jendela
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 747 Interior Decoration/Dekorasi Interior, Desain Interior > 747.4 Floors Interior Decoration/Dekorasi Interior Lantai
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 747 Interior Decoration/Dekorasi Interior, Desain Interior > 747.7 Decoration of Specific Rooms/Dekorasi Interior Ruang Khusus Lainnya
Divisions: Fakultas Desain dan Seni Kreatif > Desain Interior
Depositing User: Dede Muksin Lubis
Date Deposited: 29 May 2019 02:25
Last Modified: 29 May 2019 02:25
URI: http://repository.mercubuana.ac.id/id/eprint/47603

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