PENGARUH KUALITAS PRODUK, PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA R25 DIWILAYAH CENGKARENG JAKARTA BARAT

JULASRO, HERUMAN (2019) PENGARUH KUALITAS PRODUK, PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA R25 DIWILAYAH CENGKARENG JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this research is to analyze the Influence of Product Quality, Promotion and Price Perception on Purchasing Decision of Yamaha R25 Motor in Cengkareng area, West Jakarta. Measurement of responses of respondents to the questionnaire by using 5 levels Likert scale. The results in this study stated that Product Quality, Price and Promotion have positive and significant effect on Purchasing Decision of Yamaha R25 Motor in Cengkareng area, West Jakarta. Keywords: product quality, promotion, price perception purchase decision Tujuan dari penelitian ini adalah untuk menganalisa Pengaruh Kualitas Produk, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian Motor Yamaha R25 di wilayah Cengkareng Jakarta Barat. Pengukuran tanggapan responden terhadap kuesioner dengan menggunakan 5 jenjang skala Likert. Hasil dalam penelitian ini menyatakan bahwa Kualitas Produk, Harga dan Promosi berpengaruh positif dan signifikan Terhadap Keputusan Pembelian Motor Yamaha R25 di wilayah Cengkareng Jakarta Barat. Kata Kunci : kualitas produk, Promosi, persepsi harga, keputusan pembelian

Item Type: Thesis (S1)
NIM: 43112010217
Uncontrolled Keywords: kualitas produk, Promosi, persepsi harga, keputusan pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 07 Feb 2019 02:10
Last Modified: 07 Feb 2019 02:10
URI: http://repository.mercubuana.ac.id/id/eprint/47051

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