PEMANFAATAN MEDIA BARU FACEBOOK DAN INSTAGRAM PADA PT. TX TRAVEL

RAHMADANI, MEGA PUTRI (2019) PEMANFAATAN MEDIA BARU FACEBOOK DAN INSTAGRAM PADA PT. TX TRAVEL. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1.Text (HALAMAN JUDUL).pdf

Download (41kB) | Preview
[img]
Preview
Text (ABSTRAK)
2.Text (ABSTRAK).pdf

Download (35kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
3. Text (SURAT PERNYATAAN).pdf

Download (290kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAAN)
4. Text (LEMBAR PENGESAHAN).pdf

Download (584kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5.Text (KATA PENGANTAR).pdf

Download (27kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6.Text (DAFTAR ISI).pdf

Download (205kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
7.Text (DAFTAR GAMBAR).pdf

Download (195kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
8.Text (DAFTAR LAMPIRAN).pdf

Download (258kB) | Preview
[img] Text (BAB I)
9.Text (BAB 1).pdf
Restricted to Registered users only

Download (410kB)
[img] Text (BAB II)
10.Text (BAB II).pdf
Restricted to Registered users only

Download (582kB)
[img] Text (BAB III)
11.Text (BAB III).pdf
Restricted to Registered users only

Download (279kB)
[img] Text (BAB IV)
12.Text(BAB IV).pdf
Restricted to Registered users only

Download (856kB)
[img] Text (BAB V)
13.Text (BAB V).pdf
Restricted to Registered users only

Download (218kB)
[img] Text (DAFTAR PUSTAKA)
14.Text (DAFTAR PUSTAKA).pdf
Restricted to Registered users only

Download (237kB)
[img] Text (LAMPIRAN)
15. Text (LAMPIRAN).pdf
Restricted to Registered users only

Download (545kB)

Abstract

The use of new media for Facebook and Instagram for many companies in building image strategies has been rampant by many companies. Broadcasting PT.Tx Travel in the media era developed its social account so that it could display company information and service products, but also prepare strategies, obstacles to solutions to obstacles. This research is based on McQuail (2010-150), new media are a number of communication technology devices with the same features, which are only made possible by the extensive digitalization and availability to be used as a communication tool. This study uses a qualitative descriptive research method. The data used were joint interviews from PT.Tx Travel and PT. Tx Travel social media followers. The results showed that in utilizing new media, PT.Tx Travel focused on several things, namely strategies, obstacles, solutions, and also the second social media account devoted to PT.Tx Travel. Times have advanced, new media, especially social media can be a place for companies to express themselves. There is already social media that is used as best as possible by making Broadcasting Pemanfaatan media baru Facebook dan Instagram banyak perusahaan membuat suatu strategi dalam membangun citra telah marak dilakukan oleh banyak perusahaan. Broadcasting PT.Tx Travel di era media mengembangkan akun sosialnya agar dapat menampilkan informasi perusahaan maupun produk jasa, tapi juga melakukan penyiapan strategi, hambatan hingga solusi terhadap hambatan. Penelitian ini berdasar McQuail (2010-150), media baru adalah beberapa perangkat teknologi komunikasi dengan berbagai ciri yang sama, yang mana selain baru dimungkinkan dengan digitalisasi dan ketersediannya yang luas untuk penggunaan pribadi sebagai alat komunikasi. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah wawancara mendalam bersama narasumber dari PT.Tx Travel dan pengikut sosial media PT.Tx Travel. Hasil penelitian menunjukan bahwa dalam memanfaatkan media baru, PT.Tx Travel memfokuskan diri pada beberapa hal diantaranya adalah strategi, hambatan, solusi, serta mengevaluasi kedua akun sosial media yang dimiliki PT.Tx Travel. Jaman sudah semakin maju, media baru khususnya media sosial bisa menjadi wadah bagi perusahaan untuk mengekspresikan dirinya. Sudah seharusnya media sosial dimanfaatkan dengan sebaik-baiknya oleh praktisi Broadcasting.

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 18 222
NIM: 44116120032
Uncontrolled Keywords: Pemanfaatan Media Baru Pada PT.TX Travel
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu
300 Social Science/Ilmu-ilmu Sosial > 350 Public Administration and Military Science/Administrasi Negara dan Ilmu Kemiliteran > 354 Administration of Economy/Departemen Perekonomian > 354.7 Administration of Commerce, Communications, Transportation/Administrasi Perdagangan, Komunikasi, Transportasi
700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 780.1-780.9 Standard Subdivisions of Music/Subdivisi Standar Dari Seni Musik > 780.1 Philosophy of Music/Filsafat Seni Musik > 780.14 Language and Communication/Bahasa dan Komunikasi
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Virda Syifa
Date Deposited: 08 Jan 2019 02:18
Last Modified: 06 Feb 2019 06:57
URI: http://repository.mercubuana.ac.id/id/eprint/46468

Actions (login required)

View Item View Item