IMPLIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE IMAGE DAN CORPORATE VALUE (Studi Empiris pada Perusahaan Manufaktur Partisipan IMAC yang Terdaftar di Bursa Efek Indonesia periode 2014-2016)

AGUSTIANA, IDA (2018) IMPLIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CORPORATE IMAGE DAN CORPORATE VALUE (Studi Empiris pada Perusahaan Manufaktur Partisipan IMAC yang Terdaftar di Bursa Efek Indonesia periode 2014-2016). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of Corporate Social Responsibility (CSR) on Corporate Image and Corporate Value on IMAC participating manufacturing companies listed on the Indonesia Stock Exchange period 2014-2016. The number of samples used in the research is 48 samples, the sample data obtained through the technique of documentation and method of sample selection using purposive sampling. The analytical method used is regression analysis supported by SPSS version 23 software application. The results of this study indicate that the variables of Corporate Social Responsibility (CSR) as independent variables have an effect on Corporate Image with a significance value of 0.00. Whereas in the second hypothesis, Corporate Social Responsibility (CSR) variable has no influence on Corporate Value because its significance value is more than 0,05 that is 0,103. So that Corporate Social Responsibility (CSR) variable has no influence to Corporate Value. Keywords: Corporate Social Responsibility (CSR), Corporate Image, Corporate Value Penelitian ini bertujuan untuk mengetahui pengaruh Corporate Social Responsibility (CSR) terhadap Corporate Image dan Corporate Value pada perusahaan manufaktur partisipan IMAC yang terdaftar di Bursa Efek Indonesia periode 2014-2016. Jumlah sampel yang digunakan dalam penelitian adalah 48 sampel, data sampel diperoleh melalui teknik dokumentasi dan metode pemilihan sampel menggunakan purposive sampling. Metode analisis yang digunakan adalah analisis regresi didukung oleh software aplikasi SPSS versi 23. Hasil penelitian ini menunjukkan bahwa variabel Corporate Social Responsibility (CSR) sebagai variabel independen memiki pengaruh terhadap Corporate Image dengan nilai signifikansi 0,00. Sedangkan pada hipotesis yang kedua variabel Corporate Social Responsibility (CSR) tidak memiliki pengaruh terhadap Corporate Value dikarenakan nilai signifikansinya lebih dari 0,05 yaitu 0,103. Sehingga variabel Corporate Social Responsibility (CSR) tidak memiliki pengaruh terhadap Corporate Value. Kata Kunci: Corporate Social Responsibility (CSR), Corporate Image, Corporate Value

Item Type: Thesis (S1)
Call Number CD: FE/AK. 18 443
NIM: 43215120363
Uncontrolled Keywords: Corporate Social Responsibility (CSR), Corporate Image, Corporate Value
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.1 Constructive Accounting/Akuntansi Konstruktif
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.4 Specific Fields of Accounting/Bidang Akuntansi Tertentu > 657.42 Cost Accounting/Akuntansi Biaya
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.7 Accounting for Specific Phases of Business Activity/Akuntansi Khusus yang Berkaitan dengan Bidang Bisnis > 657.76 Capital Accounting/Akuntansi Modal
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Virda Syifa
Date Deposited: 21 Dec 2018 07:23
Last Modified: 07 Jan 2019 06:25
URI: http://repository.mercubuana.ac.id/id/eprint/46305

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