BILA, APRILIA BIKA BISA (2018) PENGARUH PERILAKU RELIGIUS, SIKAP KONSUMEN DAN KELOMPOK ACUAN TERHADAP MINAT BELI BANK SYARIAH (Studi Kasus Pengguna Jasa Perbankkan Wilayah Cengkareng Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This Research was to know whether religiosity, Attitude, and interest against the reference group buy. The object of this research is the community that would become the Bank’s sharia in Cengkareng West Jakarta. This research is carried out taking action against the respondent by using repurposed 140 descriptive quantitative. The sampling technique used was confenience sampling as a technique of determining its sample. The analysis used was partial least square (Smart-PLS) version 3.0. The results of this research show that partially variable, religiosity, the attitude and the reference group to buy interest in Islamic bank in Cengkareng West Jakarta. This is evidenced from the result of the test (t) also showed significant values of the three variables that support the hypothesis. Therefore the test results from the study states that there exist a partial influences among variable religiosity, the referrers against attitude and group buy interest Islamic banks in Cengkareng West Jakarta. Keywords: Religiosity, Attitude, Interest, Purchase Reference Group. Penelitian ini untuk mengetahui apakah religiusitas, sikap dan kelompok acuan terhadap minat beli. Objek penelitian ini adalah masyarakat yang akan menjadi nasabah Bank Syariah di Cengkareng Jakarta Barat. Penelitian ini dilakukan tehadap 140 responden dengan menggunakan pendekatan deskriptif kuantitatif. Teknik sampling yang digunakan adalah Confenience Sampling sebagai teknik penentuan sampelnya. Analisis yang digunakan adalah Partial Least Square (Smart- PLS) versi 3.0. Hasil penelitian ini menunjukan bahwa secara parsial, variabel religiusitas, sikap dan kelompok acuan berpengaruh terhadap minat beli bank syariah di Cengkareng Jakarta Barat. Hal ini dibuktikan dari hasil uji (t) juga menunjukan nilai signifikan dari tiga variabel yang mendukung hipotesa. Oleh karena itu hasil uji dari penelitian ini menyatakan bahwa terdapat pengaruh secara parsial antara variabel religiusitas, sikap dan kelompok acuan terhadap minat beli bank syariah di Cengkareng Jakarta Barat. Kata kunci : Religiusitas, Sikap, Kelompok Acuan, Minat Beli
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