PENGARUH DESAIN WEBSITE DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA ONLINE TRAVEL AGENT TIKET.COM (Studi Kasus Pada Konsumen Tiket.com Di Kalideres Jakarta Barat)

ISKANDAR, ISKANDAR (2018) PENGARUH DESAIN WEBSITE DAN PROMOSI TERHADAP MINAT BELI KONSUMEN PADA ONLINE TRAVEL AGENT TIKET.COM (Studi Kasus Pada Konsumen Tiket.com Di Kalideres Jakarta Barat). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to know the influence of desain website and promotion on customer buying intention online travel agent tiket.com. The object for this research is all customers tiket.com in Jakarta Barat area. This research was done to 110 respondens by random approanch. Thus, data analysis which is used is statistic analysis in the form of double linier regression test. The result of this research shows that the desain website had significant effect on the customer buying intention online travel agent tiket.com. Promotion had no significant effect on the customer buying intention online travel agent tiket.com. And the simultan effect of desain website and promotion had significant effect on the customer buying intention online travel agent tiket.com. Keywords : desain website, promotion, customer buying intention Penelitian ini untuk mengetahui pengaruh desain website dan promosi terhadap minat beli konsumen online travel agent tiket.com. Objek penelitian ini adalah masyarakat pengguna tiket.com. Penelitian ini dilakukan terhadap 110 responden dengan menggunakan pendekatan deskriptif kuantitatif. Hasil penelitian ini menunjukkan bahwa variabel desain website dan promosi terhadap minat beli konsumen online travel agent tiket.com. Secara parsial desain website berpengaruh terhadap minat beli konsumen online travel agent tiket.com. Promosi tidak berpengaruh terhadap minat beli konsumen online travel agent tiket.com. Secara bersamaan desain website dan promosi berpengaruh terhadap minat beli konsumen online travel agent tiket.com. Kata kunci : desain website, promosi, minat beli konsumen

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 487
NIM: 43113120211
Uncontrolled Keywords: desain website, promosi, minat beli konsumen
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Dec 2018 01:44
Last Modified: 09 Jan 2019 06:56
URI: http://repository.mercubuana.ac.id/id/eprint/46137

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