PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP LOYALITAS PELANGGAN (J&T EXPRESS CABANG MERUYA JAKARTA BARAT)

NURJULIANI, RISA (2018) PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP LOYALITAS PELANGGAN (J&T EXPRESS CABANG MERUYA JAKARTA BARAT). S1 thesis, Universitas Mercu Buana.

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Abstract

This research aim to identity the influence of Service Quality, Price and Promotion on Consumer Loyalty of J&T Express at Meruya Jakarta Barat. This research was conducted with 165 respondents by using quantitative approach. SEM-PLS have employed in data analysis. The results of this study indicate that the service quality, price and promotion have been significantly influence on consumer loyalty of J&T Express at Meruya Jakarta Barat Keyword : Service Quality, Price, Promotion, Consumer Loyalty Penelitian ini untuk mengetahui pengaruh Kualitas Pelayanan, Harga dan Promosi terhadap Loyalitas Pelanggan J&T Express Cabang Meruya Jakarta Barat. Penelitian ini dilakukan terhadap 165 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa secara uji t Kualitas Pelayanan, Harga dan Promosi berpengaruh signifikan terhadap Loyalitas Pelanggan J&T Express Cabang Meruya Jakarta Barat. Kata Kunci : Kualitas Pelayanan, Harga, Promosi, Loyalitas Pelanggan

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 376
NIM: 43114010233
Uncontrolled Keywords: Kualitas Pelayanan, Harga, Promosi, Loyalitas Pelanggan
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.3 Office Management/Manajemen Kantor, Manajemen Perkantoran
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 03 Dec 2018 08:18
Last Modified: 07 Jan 2019 08:26
URI: http://repository.mercubuana.ac.id/id/eprint/45834

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