PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK TOKOPEDIA PADA MAHASISWA UNIVERSITAS MERCU BUANA

AYU, FRELIYANIA DEWINTA (2018) PENGARUH PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK TOKOPEDIA PADA MAHASISWA UNIVERSITAS MERCU BUANA. S1 thesis, Universitas Mercu Buana.

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Abstract

The aims of this research is to find the influence of consumer behavior on purchasing decisisons tokopedia’s Product for college student at Mercu Buana university. The instrument in this research are psychology factors and cultural Factors based on Consumer behavior by Mangkunegara 2012 buying decisison by kotler 2009. The research approaches are used quantitative for research methods. And for get infromation for this research from college student of Mercu buana University used explanatory survey methods (quesionaire). The result of the research shours that consumer behavior has thoughly significant and positive influence on purchase decision. Keyword: consumer behavior , purchase Decision ,tokopedia Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh perilaku konsumen terhadap keputusan pembelian produk tokopedia pada Mahasiswa Universitas Mercu Buana. Instrumen penelitian ini, faktor budaya dan psikologi berasal dari perilaku konsumen mangkunegara (2012) dan keputusan pembelian kotler (2009). Penelitian ini menggunakan metode penelitian kuantitatif dengan memperoleh data dari hasil jawab kuesioner yang dibagikan kepada Mahasiswa Universitas Mercu Buana. Hasil penelitian menunjukan bahwa perilaku konsumen berpengaruh signifikan dan positif terhadap keputusan pembelian. kata kunci : perilaku konsumen, keputusan pembelian, tokopedia

Item Type: Thesis (S1)
Call Number CD: FP/PSI. 19 025
NIM: 46114010103
Uncontrolled Keywords: perilaku konsumen, keputusan pembelian, tokopedia
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 150.1-150.9 Standard Subdivisions of Psychology/Subdivisi Standar Dari Psikologi, Ilmu Jiwa > 150.2 Miscellany of Psychology/Aneka Ragam di Bidang Psikologi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.5 Psychological urges/Dorongan psikologis
700 Arts/Seni, Seni Rupa, Kesenian > 780 Music/Seni Musik > 781 General Principles of Music and Musical Form/Prinsip-prinsip Umum Musik dan Bentuk-bentuk Musikal > 781.1 Basic Principles of Music/Prinsip Dasar Musik > 781.11 Pschological Principles/Prinsip Psikologi
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Virda Syifa
Date Deposited: 29 Nov 2018 07:36
Last Modified: 11 Oct 2019 02:06
URI: http://repository.mercubuana.ac.id/id/eprint/45790

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