PERANCANGAN STRATEGI PROMOSI MARCOMM DALAM IKLAN DIGITAL CORPORATE HOVER BEACH CAFE TANGERANG TAHUN 2018

NOOR, REZA DESTRIAN (2018) PERANCANGAN STRATEGI PROMOSI MARCOMM DALAM IKLAN DIGITAL CORPORATE HOVER BEACH CAFE TANGERANG TAHUN 2018. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of technology, especially social media, is a driving force and plays an important role for entrepreneurs today. Because now social media can be used as a medium to promote and introduce a product / service. One of them is Hover Beach Cafe which is a café that serves typical beach food and has a Beach in The City theme. Therefore, the designer is interested in creating a corporate digital advertisement that is socialized on Instagram and YouTube media to increase brand awareness publicof the cafe. The concept of promotion used in the form of "Digital Advertising" which aims to inform all things about the atmosphere of the café and the characteristics of the beach that is the hallmark of the cafe. The concept itself is designed based on client briefs and several analyzes of STP (Segmentation, Targeting and Positioning) that have been carried out by the designer of the Hover Beach Cafe. The promotion is carried out within 2 months with the frequency of posting Instagram 1 time a week. Media Design Promoting Hobver Beach Cafe on Instagram and YouTube media can provide significant benefits as seen from the increasing number of followers which certainly results in an increase in brand awareness and a visit to the Hover Beach Cafe, so that promotions made through creative content on Instagram can be said to have succeeded. Keywords : Strategi Planning, Digital Advertising Perkembangan teknologi khususnya media social menjadi pendorong dan berperan penting bagi para pengusaha saat ini. Karena saat ini media social dapat dimanfaatkan sebagai media untuk mempromosikan serta memperkenalkan suatu produk/ jasa. Salah satunya adalah Hover Beach Cafe yang merupakan sebuah café yang menyajikan makanan khas pantai dan mempunyai tema Beach in The City.Oleh karena itu, perancang tertarik untuk membuat sebuah iklan digital corporate yang disosialisasikan dimedia instagram dan youtube untuk meningkatkan brand awareness masyarakat terhadap cafe tersebut. Konsep promosi yang digunakan dalam bentuk “Iklan Digital” yang bertujuan menginformasikan segala hal tentang suasana dari café dan ciri khas pantai yang menjadi keunggulan cafe. Konsep itu sendiri dirancang berdasarkan client brief dan beberapa analisa mengenai STP (Segmentasi, Targeting dan Positioning) yang telah dilakukan oleh perancang terhadap Hover Beach Cafe. Promosi dilakukan dalam jangka waktu 2 bulan dengan frekuensi posting instagram 1 kali dalam seminggu. Perancangan Media Promosi Hobver Beach Cafe di Media Instagram dan youtube dapat memberikan manfaat yang cukup signifikan terlihat dari meningkatnya jumlah pengikut yang tentunya menghasilkan peningkatan brand awarness dan kunjungan ke Hover Beach Cafe, sehingga promosi yang dilakukan melalui konten – konten kreatif di instagram dapat dikatakan telah berhasil. Kata kunci : Strategi Planning, Iklan Digital

Item Type: Thesis (S1)
Call Number CD: FK/MCA. 19 087
Call Number: SK/43/18/092
NIM: 44314010061
Uncontrolled Keywords: Strategi Planning, Iklan Digital
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ilmu Komunikasi > Periklanan dan Komunikasi pemasaran
Depositing User: Dede Muksin Lubis
Date Deposited: 17 Nov 2018 02:40
Last Modified: 09 Jan 2020 06:25
URI: http://repository.mercubuana.ac.id/id/eprint/45638

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