ANALISIS ENVIRONMENTAL CONCERN, PERCEIVED MARKET SITUATION, DAN PERCEIVED CONSUMER EFFECTIVENESS TERHADAP GREEN PURCHASING BEHAVIOR (Studi Kasus pada Produk The Body Shop bagi Masyarakat di Wilayah Pondok Indah Jakarta Selatan)

SUSANTI, PRASANTI EKA (2018) ANALISIS ENVIRONMENTAL CONCERN, PERCEIVED MARKET SITUATION, DAN PERCEIVED CONSUMER EFFECTIVENESS TERHADAP GREEN PURCHASING BEHAVIOR (Studi Kasus pada Produk The Body Shop bagi Masyarakat di Wilayah Pondok Indah Jakarta Selatan). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aimed to find out influence of environmental concern, perceived market situation and perceived consumer effectiveness toward green purchasing behavior of The Body Shop products by the residents in Pondok Indah, South of Jakarta, and to analyze the most dominant factor in the model. Sample of this study were 225. Method of data analysis used in this study was descriptive statistical analysis using the Structural Equation Modeling (SEM) by applying Lisrel V.8.80. The result of the research showed that perceived market situation had significant influence on green purchasing behavior. Meanwhile the environmental concern and perceived consumer effectiveness did not have significant influence on green purchasing behavior and by the dominant factor, information availability of perceived market situation and socially conscious green purchasing behavior of green purchasing behavior are the the dominant dimensions. Keywords : Environmental Concern, Perceived Market Situation, Information Availability, Perceived Consumer Effectiveness, Green Purchasing Behavior, Socially Conscious Green Purchasing Behavior Penelitian ini bertujuan untuk mengetahui pengaruh environmental concern, perceived market situation, dan perceived consumer effectiveness terhadap green purchasing behavior pada produk The Body Shop bagi masyarakat di wilayah Pondok Indah, Jakarta Selatan dan untuk menganalisis faktor yang paling dominan dalam green purchasing behavior pada produk The Body Shop. Sampel pada penenelitian ini adalah 225 konsumen. Metode analisis data yang digunakan dalam penelitian ini adalah Analisis Statistik Deskriptif yaitu Structural Equation Modeling (SEM) menggunakan Lisrel V.8.80. Hasil penelitian menunjukkan bahwa perceived market situation berpengaruh signifikan terhadap green purchasing behavior. Sedangkan environmental concern dan perceived consumer effectiveness tidak berpengaruh signifikan terhadap green purchasing behavior dan dari faktor yang paling dominan, information availability pada perceived market situation dan socially conscious green purchasing behavior pada green purchasing behavior adalah dimensi yang paling dominan. Kata kunci : Environmental Concern, Perceived Market Situation, , Information Availability, Perceived Consumer Effectiveness, Green Purchasing Behavior, Socially Conscious Green Purchasing Behavior.

Item Type: Thesis (S2)
Call Number CD: CD/551. 18 076
NIM: 55115110039
Uncontrolled Keywords: Environmental Concern, Perceived Market Situation, , Information Availability, Perceived Consumer Effectiveness, Green Purchasing Behavior, Socially Conscious Green Purchasing Behavior.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 17 Oct 2018 02:16
Last Modified: 07 Nov 2018 02:29
URI: http://repository.mercubuana.ac.id/id/eprint/45095

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