PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN MENGINAP DI HOTEL SOFYAN BETAWI MENTENG JAKARTA

WIBOWO, AMIRUDIN (2018) PENGARUH KUALITAS LAYANAN, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUTUSAN MENGINAP DI HOTEL SOFYAN BETAWI MENTENG JAKARTA. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is motivated by the times which must also be accompanied by the development of advances in all fields, such as advances in technology, communication, and progress in several other areas, one of which is tourism. Indonesia can be considered as the State which also keep abreast of the times, including developments in the field of tourism. This study aims to determine the effect of quality of service, price and location in the stay decision. The object of this research is the consumer who stay at the Hotel Sofyan Betawi Menteng. In this study the data were collected through questionnaires to 100 respondents who stay at the Hotel Sofyan Betawi Menteng, using purposive sampling method to determine the respondents to each variable. The results showed variable quality of service and perception of price of positive and significant effect in the stay decision at the Hotel Sofyan Betawi Menteng. This was evidenced from the results of simultaneous test (F test) and partial test results (t test) that shows the significant value of the three independent variables that support the hypothesis. Therefore the test results of this study suggest that there simultaneously influence the perception variable quality of service, and price in the stay decision at the Hotel Sofyan Betawi Menteng. Keywords: Quality Of Service, Price Perception, Location, SEM, PLS, Hotel Sofyan Betawi Penelitian ini dilatarbelakangi oleh perkembangan zaman yang tentunya juga diiringi dengan berkembangnya kemajuan-kemajuan di segala bidang seperti kemajuan pada bidang teknologi, komunikasi, dan kemajuan pada beberapa bidang lain yang salah satunya adalah bidang pariwisata. Indonesia dapat dikatakan sebagai Negara yang juga mengikuti perkembangan zaman, termasuk perkembangan dalam bidang pariwisatanya. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, persepsi harga dan lokasi terhadap keputusan menginap. Objek penelitian ini adalah para konsumen yang menginap di Hotel Sofyan Betawi Menteng. Dalam penelitian ini data dikumpulkan melalui metode kuesioner terhadap 100 orang responden yang menginap di Hotel Sofyan Betawi Menteng, dengan menggunakan metode purposive sampling untuk mengetahui tanggapan responden terhadap masing-masing variabel. Hasil penelitian ini menunjukkan bahwa variabel persepsi harga, lokasi berpengaruh positif dan signifikan terhadap keputusan menginap pada Hotel Sofyan Betawi Menteng. Hal itu dibuktikan dari hasil uji simultan (uji F) dan hasil uji parsial (uji t) yang menunjukkan nilai signifikan dari dua variabel bebas yang mendukung hipotesa. Oleh karena itu hasil uji dari penelitian ini menyatakan bahwa terdapat pengaruh secara signifikan antara variabel kualitas layanan, persepsi harga, terhadap keputusan menginap di Hotel Sofyan Betawi Menteng. Kata kunci : Kualitas Layanan, Persepsi Harga, Lokasi, Keputusan Menginap, SEM, PLS, Hotel Sofyan Betawi.

Item Type: Thesis (S2)
Call Number CD: CD/551. 18 127
NIM: 55115110154
Uncontrolled Keywords: Kualitas Layanan, Persepsi Harga, Lokasi, Keputusan Menginap, SEM, PLS, Hotel Sofyan Betawi.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 16 Oct 2018 07:39
Last Modified: 07 Nov 2018 05:03
URI: http://repository.mercubuana.ac.id/id/eprint/45076

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