PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI PENGGUNA OPERATOR SELULER TELKOMSEL (Studi Kasus Pada Mahasiswa Universitas Mercu Buana)

AMELIA, RISKI (2018) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI PENGGUNA OPERATOR SELULER TELKOMSEL (Studi Kasus Pada Mahasiswa Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study are to examine and analyze the influence of service quality, product quality, and price on buying interest. The data used in this study is the primary data, the total sample is 100 students who have used the mobile operator Telkomsel at Mercu Buana University. Sampling technique used is purposive sampling method. Data collection by questionnaires and data were analyzed using Multiple Linear Analysis The result of this study shows that: (1) the quality of service has a significant effect on buying interest; (2) product quality has no significant effect on buying interest; (3) price has no significant effect on buying interest. Keywords: Service Quality, Product Quality, Price, Buy Interest Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh kualitas pelayanan, kualitas produk, dan harga terhadap minat beli. Data yang digunakan dalam penelitian ini adalah data primer, total sampel adalah 100 mahasiswa yang telah menggunakan operator seluler Telkomsel di Universitas Mercu Buana. Teknik sampling yang digunakan adalah metode purposive sampling. Pengambilan data dengan kuesioner dan data dianalisis dengan menggunakan Analisis Linear Berganda Hasil penelitian ini menunjukan bahwa : (1) kualitas pelayanan berpengaruh signifikan terhadap minat beli; (2) kualitas produk tidak berpengaruh signifikan terhadap minat beli; (3) harga tidak berpengaruh signifikan terhadap minat beli. Kata Kunci : Kualitas Pelayanan, Kualitas Produk, Harga, Minat Beli

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 280
NIM/NIDN Creators: 43114010287
Uncontrolled Keywords: Kualitas Pelayanan, Kualitas Produk, Harga, Minat Beli
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.2 Programming for Specific Computers, for Specific Operating Systems, for Specific User Interface/Pemrograman untuk Tipe Komputer, Sistem Operasi dan Tampilan Antar Muka Pengguna Tertentu > 005.26 Programming for Digital Microcomputers/Pemrograman untuk Digital Micro Komputer > 005.268 Programming for Specific Operating Systems/Pemrograman untuk Sistem Operasi Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.71 Data Communications/Komunikasi Data
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 09 Oct 2018 03:54
Last Modified: 11 Oct 2018 07:16
URI: http://repository.mercubuana.ac.id/id/eprint/44910

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