PENGARUH HARGA, PROMOSI, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAAN NOTEBOOK TOSHIBA

IQBAL, MUHAMAD (2018) PENGARUH HARGA, PROMOSI, DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAAN NOTEBOOK TOSHIBA. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Hal Cover.pdf

Download (28kB) | Preview
[img]
Preview
Text (ABSTRAK)
4. Abstrak.pdf

Download (102kB) | Preview
[img]
Preview
Text (SURAT PERNYATAAN)
2. Surat Pernyataan.pdf

Download (104kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
3. Lembar Pengesahan.pdf

Download (159kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf

Download (177kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (137kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf

Download (126kB) | Preview
[img]
Preview
Text (DAFTAR GAMABAR)
8. Daftar Gambar.pdf

Download (98kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf

Download (98kB) | Preview
[img] Text (BAB I)
10. Bab 1.pdf
Restricted to Repository staff only

Download (292kB)
[img] Text (BAB II)
11. Bab 2.pdf
Restricted to Registered users only

Download (276kB)
[img] Text (BAB III)
12. Bab 3.pdf
Restricted to Registered users only

Download (296kB)
[img] Text (BAB IV)
13. Bab 4.pdf
Restricted to Registered users only

Download (316kB)
[img] Text (BAB V)
14. Bab 5.pdf
Restricted to Registered users only

Download (102kB)
[img] Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf
Restricted to Registered users only

Download (106kB)
[img] Text (LAMPIRAN)
16. Lampiran.pdf
Restricted to Registered users only

Download (493kB)

Abstract

The need for the use of Notebook in Indonesia has increased especially for the scope of students. The provider company continue to innovate by creating Notebooks with their newest designs introduced through promotions by offering a certain price. The purpose of this study is to determine the influence of price, promotion and design of purchasing decisions Toshiba Notebook.The population of this research was the 2014 FEB Management Student of Mercubuana University, West Jakarta. The sample of this study was 80 respondent. Data were collected through questionnaires, then the data were analyzed by partial least square (PLS).The results showed that (1) the price has a positive and significant effect on the decision to buy Notebook for Student of Mercubuana University Jakarta; (2) promotion has a positive and significant effect to the decision to buy Notebook for University Student of Mercubuana Jakarta; (3) product design has a positive and significant effect to the decision to buy Notebook for University Students of Mercubuana Jakarta. Keywords: Price, promotion, design, purchasing decision. Kebutuhan penggunaan Notebook di Indonesia mengalami peningkatan terutama bagi lingkup mahasiswa. Perusahaan penyedia terus berinovasi dengan menciptakan Notebook dengan desain terbarunya yang diperkenalkan melalui promosi dengan menawarkan harga tertentu. Tujuan penelitian ini yaitu untuk mengetahui pengaruh harga, promosi dan desain terhadap keputusan pembelian Notebook Toshiba. Populasi penelitian ini adalah Mahasiswa Manajemen FEB angkatan 2014 Universitas Mercubuana Jakarta Barat sampel penelitian ini sebanyak 80 responden. Data dikumpulkan melalui penyebaran kuesioner, kemudian data tersebut di analisis dengan partial least square (PLS).Hasil penelitian menunjukkan bahwa (1) harga berpengaruh positif dan signifikan terhadap keputusan membeli Notebook bagi Mahasiswa Universitas Mercubuana Jakarta; (2) promosi berpengaruh positif dan signifikan terhadap keputusan membeli Notebook bagi Mahasiswa Universitas Mercubuana Jakarta; (3) desain produk berpengaruh positif dan signifikan terhadap keputusan membeli Notebook bagi Mahasiswa Universitas Mercubuana Jakarta. Kata Kunci: Harga, promosi, desain, keputusan pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 018
NIM: 43114010258
Uncontrolled Keywords: Harga, promosi, desain, keputusan pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000.01-000.09 Standard Subdivisions of Computer Science, Information and General Works/Subdivisi Standar Dari Ilmu Komputer, Informasi, dan Karya Umum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.1 Programming/Pemrograman > 005.12 Software System Analysis and Design/Sistem Analisa dan Desain Perangkat Lunak
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Depositing User: Virda Syifa
Date Deposited: 30 Aug 2018 08:52
Last Modified: 24 Sep 2018 08:29
URI: http://repository.mercubuana.ac.id/id/eprint/44365

Actions (login required)

View Item View Item