PENGARUH POSTER DAN TRAILER FILM TERHADAP MINAT MENONTON FILM BIOSKOP

PRATIKTO, TRINANDO (2018) PENGARUH POSTER DAN TRAILER FILM TERHADAP MINAT MENONTON FILM BIOSKOP. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini untuk mengetahui pengaruh poster film dan trailer film terhadap minat menonton film bioskop. Responden pada penelitian ini adalah mahasiswa aktif reguler 1 Fakultas Ekonomi Dan Bisnis Manajemen S1 Universitas Mercu Buana. Penelitian ini dilakukan terhadap 170 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa secara uji t poster film dan trailer film berpengaruh positif signifikan terhadap minat menonton film bioskop. Kata Kunci : Poster Film, Trailer Film, Minat Menonton Film Bioskop

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 004
NIM: 43114010171
Uncontrolled Keywords: Poster Film, Trailer Film, Minat Menonton Film Bioskop
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.58 Preservation and Storage of Motion Picture Films/Pelestarian dan Penyimpanan Film Bergerak
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 28 May 2018 04:21
Last Modified: 06 Feb 2019 02:24
URI: http://repository.mercubuana.ac.id/id/eprint/42937

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