FARHANNA, FATHIYYAH (2017) PENGARUH BRAND IMAGE, BRAND TRUST & COMPANY REPUTATION TERHADAP KEPUTUSAN PEMBELIAN APARTEMENT CENTRAL PARK RESIDENCES, JAKARTA BARAT (Studi Kasus Pada Pemilik Apartement Central Park Residences). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh variabel brand image, brand trust, dan company reputation baik secara parsial atau simultan terhadap keputusan pembelian Apartement Central Park Residences di Jakarta Barat. Metode analisis data dalam penelitian ini secara kuantitatif dengan analisis statistik deskriptif dan data yang diperoleh akan diuji dengan analisis regresi linier berganda. Populasi dalam penelitian adalah pemilik Apartement Central Park Residences jumlah sampel sebanyak 288 responden. Hasil penelitian menunjukan adanya pengaruh positif dan signifikan antara brand image, brand trust dan company reputation terhadap keputusan pembelian Apartement Central Park Residences, Jakarta BaratThis research aims to know the influence of variable brand image,brand trust, and company reputation either partially or simultaneously on purchasing decisions Apartment Central Park Residences in West Jakarta.Methods of data analysis in this research is quantitative descriptive statistical analysis and data obtained will be tested by multiple linear regression analysis.The population in this study are the owner of Apartment Central Park Residences total sample of 288 respondent. The results of this research shows a positive and significant influence between the brand image, brand trust and company reputation on purchasing decisions Apartment Central Park Residences in West Jakarta.
| Item Type: | Thesis (S1) |
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| Call Number CD: | FE/MJ. 17 272 |
| NIM/NIDN Creators: | 43112120444 |
| Uncontrolled Keywords: | Brand Image, Brand Trust, Company Reputation, Keputusan Pembelian |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 01 Apr 2017 14:46 |
| Last Modified: | 28 Feb 2024 01:38 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33816 |
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