REO, REGOZAMIL (2017) ANALISIS PENGARUH BAURAN PEMASARAN, FAMILIARITAS, SERTA CITRA DESTINASI TERHADAP MINAT BERKUNJUNG MASYARAKAT LOKAL (Studi Kasus Pada Tugu Khatulistiwa Pontianak). S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. Hal Cover.pdf Download (449kB) | Preview |
|
|
Text (ABSTRAK)
2. Abstrak.pdf Download (96kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
3. Bab 1.pdf Restricted to Registered users only Download (259kB) |
|
|
Text (BAB II)
4. Bab 2.pdf Restricted to Registered users only Download (260kB) |
|
|
Text (BAB III)
5. Bab 3.pdf Restricted to Registered users only Download (299kB) |
|
|
Text (BAB IV)
6. Bab 4.pdf Restricted to Registered users only Download (590kB) |
|
|
Text (BAB V)
7. Bab 5.pdf Restricted to Registered users only Download (153kB) |
|
|
Text (DAFTAR PUSTAKA DAN LAMPIRAN)
8. Hal Daftar Pustaka dan Lampiran.pdf Restricted to Registered users only Download (1MB) |
Abstract
Penelitian ini mengenai pemasaran pariwisata. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh bauran pemasaran, familiaritas, serta citra destinasi terhadap minat berkunjung masyarakat lokal. Subjek penelitian ini adalah masyarakat kota Pontianak, Kalimantan Barat. Sampel yang digunakan dalam penelitian ini adalah sebanyak 400 responden. Teknik pengambilan sampel menggunakan convenience sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Karena itu, analisis data yang digunakan adalah analisis statistic dalam bentuk SEM LISREL. Hasil penelitian ini menunjukan bahwa bauran pemasaran berpengaruh signifikan terhadap minat berkunjung, familiaritas berpengaruh signifikan terhadap minat berkunjung, serta citra destinasi berpengaruh signifikan terhadap minat berkunjung.This study is about tourism marketing. The purpose of this study was to determine the effect of the marketing mix, familiarity, as well as the image of the destinations on the interest of local communities visited. The subjects were Pontianak citizens, West Kalimantan. The sample used in this study was 400 respondents. The sampling technique using a convenience sampling. By using quantitative descriptive approach. Therefore, the analysis of the data used is the statistical analysis in the form of SEM LISREL. The results of this study showed that significantly influence the marketing mix of interest to visit, familiarity significant effect on the interest to visit, as well as destinations significant effect on the image of interest to visit.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 17 341 |
| NIM/NIDN Creators: | 43113010142 |
| Uncontrolled Keywords: | Bauran Pemasaran, Familiaritas, Citra Destinasi, Minat Berkunjung |
| Subjects: | 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 17 Mar 2017 09:52 |
| Last Modified: | 05 Feb 2024 07:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33425 |
Actions (login required)
 |
View Item |
