SUKMA, ZAKAT (2008) PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN PADA PONSEL SONY ERICSSON. S1 thesis, Universitas Mercu Buana.
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Abstract
PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP KEPUTUSAN PEMBELIAN PADA PONSEL SONY ERICSSON
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 08 192 |
| Call Number: | SE/09/364 |
| NIM/NIDN Creators: | 4310401-046 |
| Uncontrolled Keywords: | citra merek, brand image, keputusan pembelian, ponsel sony ericsson |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 11 Jun 2017 10:23 |
| Last Modified: | 22 May 2024 07:45 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/29106 |
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