ADI, PAMUJI HARINI (2008) PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN. S1 thesis, Universitas Mercu Buana.
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Abstract
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 08 165 |
| Call Number: | SE/09/346 |
| NIM/NIDN Creators: | 0310312-097 |
| Uncontrolled Keywords: | ekuitas merek, keputusan pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 02 Dec 2008 15:15 |
| Last Modified: | 22 May 2024 02:43 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/28061 |
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