STRATEGI PEMASARAN PT. SENDCO MADYA UTAMA (PENDEKATAN CUSTOMER RELATIONSHIP MANAGEMENT)

Triastuty, Dian (2009) STRATEGI PEMASARAN PT. SENDCO MADYA UTAMA (PENDEKATAN CUSTOMER RELATIONSHIP MANAGEMENT). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

This final project titled "Marketing Strategies PT. SENDCO MADYA UTAMA (Customer Relationship Approach Mananagement / CRM). "EO Business competition in Jakarta a very tight and the market share of creative industries make a huge PT Sendco Madya Utama should establish appropriate marketing strategies to maintain the existence of their business and overcome the existing competition. Determination of short-term programs and long and vision, a mission which would well integrated with the appropriate delivery strategy for PT Sendco Madya Utama EO overcome competition in Jakarta. With the power of strong customer relationships and a good reputation in the eyes of customers, existing weaknesses in PT Sendco Madya Utama, the forces that are less supportive of capital and means of promotion will be covered less. The results of filling out the questionnaire stated that 64% customers get the information about services from the recommendation of a friend of EO and 25% in getting through the internet. Customers as much as 60% also continue to use the services of an EO is the same whether the information received from his friend did not meet the expectations of the EO. From the results of a SWOT analysis on the gain matrix SO strategy (Strength Opportunity) for PT Sendco Madya Utama, They must evaluate its performance to open greater opportunities and communicate the benefits of the customer relationship as a corporate advantage. Strategi WT (Weakness Threat) to be done PT Sendco Madya Utama is working with advertising agencies / media to face competition tighter. Conclusions of research results EO industry growth and market opportunities are very great lack of capital supported by a sufficient force by PT Sendco Madya Utama. Level concept of CRM is right for PT Sendco Madya Utama is the level of the concept of strategy. Recommendations for PT Sendco Madya Utama is improving the quality of service and customer relationships to seize opportunities in the domestic market is still very large, increase efficiency and company performance.

Item Type:	Thesis (S2)
Call Number CD:	CDT-551-09-103
Call Number:	TM/10/011
NIM/NIDN Creators:	55106110073
Uncontrolled Keywords:	STRATEGI PEMASARAN, mps, manajemen pemaaran
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Admin Perpus UMB
Date Deposited:	05 Feb 2010 11:16
Last Modified:	14 Jul 2022 02:45
URI:	http://repository.mercubuana.ac.id/id/eprint/26784

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