Zaenuri, Muhamat (2010) PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA PT. KARINA TEKNIK INDONESIA. S1 thesis, Universitas Mercu Buana.
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Abstract
This thesis discusses how the impact of product quality and service to customer trust and satisfaction, which in turn will affect customer loyalty. Data obtained through the survey by distributing questionnaires to 50 customers of PT. Karina Teknik Indonesia. Sampling technique used was purposive sampling, where as the analysis tool used is multiple regression. Hypothesis test results indicate there is a significant influence of the quality products and service to the company's customer trust and customer satisfaction, which in turn affect customer loyalty. For further research is recommended to conduct research on the organization in addition to metal working industry and machining services, with the scope of the expanded research. Keywords: product quality, service, customer trust, customer satisfaction and custome
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | SE/MJ. 10 131 |
| Call Number: | SE/MJ/10/189 |
| NIM/NIDN Creators: | 43108110063 |
| Uncontrolled Keywords: | product quality, service, customer trust, customer satisfaction and customer loyalty. |
| Subjects: | 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan 300 Social Science/Ilmu-ilmu Sosial > 360 Social Problems and Services/Permasalahan dan Kesejahteraan Sosial > 363 Other Social Problems and Services/Masalah dan Layanan Sosial Lainnya > 363.3 Other Aspects of Public Safety/Aspek Keamanan Umum Lainnya |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 20 May 2010 09:52 |
| Last Modified: | 12 Dec 2025 04:03 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/23144 |
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