DIANTI, ANGGI (2012) REDESAIN KEMASAN PRODUK PAKAIAN DALAM WANITA MEREK “SORCI AGE” UNTUK PT WACOAL INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Packaging has an important role on the image of a product and company. Packaging that has a visual identity that is less attractive or less portray the product itself or the company, it’s necessary to do redesign the packaging. In addition, the packaging can also be more in the multi functioned become a useful place, so that it can save the environment from plastic waste is hazardous. Reason for strengthening the need to redesign packaging for the product, the authors perfomed data collection data both quantitative and qualitative data tofacilitate the design of product packaging redesign. The result of analysis of quantitative data in the form questionnaires to the general public indicates that the company finds it necessary to redesign the packaging on the product, so it can deliver the product image and company towards a better and positive future product sales.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FTPD/DES. 12 015 |
| Call Number: | STSP/19/12/015 |
| NIM/NIDN Creators: | 41906010005 |
| Uncontrolled Keywords: | Redesign, Wacoal, Pakaian Dalam Wanita, Sorci Age |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Produk |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 22 Feb 2012 15:43 |
| Last Modified: | 10 Jul 2025 02:06 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/20489 |
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