SOBARIAH, SOBARIAH (2011) PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN NETBOOK. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aimed to analyze the influence of product quality, price and promotion on consumers’ purchasing decision of Netbook. Students who are involved in this research were 100 Netbook consumers at Mercu Buana University Jakarta, while methods used are convenience sampling. Data collected by spreading questionnaire and data analysis method was done through multiple linear regressions using SPSS software. The results indicated that products quality, price and promotion has influence on consumers’ purchasing decision of Netbook. Product quality variable have positive influence on purchasing decision. Price variable have negative influence on purchasing decision. Promotion variable have positive influence on purchasing decision.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 11 149 |
| Call Number: | SE/31/11/137 |
| NIM/NIDN Creators: | 43105110044 |
| Uncontrolled Keywords: | Kualitas produk, harga, promosi, keputusan pembelian, netbook. |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 18 Apr 2011 13:49 |
| Last Modified: | 13 Jun 2025 04:07 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/19262 |
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