PARAMITHA, KENNY (2011) Redesain Visual Brand Suga fried Chiken. S1 thesis, Universitas Mercu Buana.
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Abstract
Branding is process to build a mutually beneficial relationship At moment, there are many entrepreneur who had business in food industry . One of them is SUGA Fried Chicken, a franchise company which until now continues to grow up and always increasing the branch in Indonesia. in a long time between businesses and the consumers for quality and servicing from businesses. SUGA Fried Chicken progress in terms of expand its business isn’t matched with the visual of the brand itself like logo and application in other media. Because according to the author, logo of SUGA Fried Chicken is currently not in accordance with the development of its business. Therefore, the author redesign logo as the main media and other complementary media. And hopefully with redesign the visual of the brand will enhance the image SUGA Fried Chicken in the community Keywords: Redesign, brand, visual brand, image, logo and media applications. .
| Item Type: | Thesis (S1) |
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| Call Number CD: | FTPD/DES. 11 022 |
| Call Number: | STSP/19/11/045 |
| NIM/NIDN Creators: | 41907010032 |
| Uncontrolled Keywords: | Redesign, Brand, Visual Brand, Image, Logo And Media Applicatons |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Produk |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 26 Sep 2011 11:25 |
| Last Modified: | 16 Jan 2025 03:06 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/18661 |
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