Nurjanah, Siti (2013) PENGARUH KUALITAS PRODUK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KENDARAAN RODA EMPAT(Studi pada Pelanggan Produk Mercedes-Benz di Tangerang Selatan). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 13 602 |
| Call Number: | SE/31/13/ |
| NIM/NIDN Creators: | 43108010090 |
| Uncontrolled Keywords: | kualitas produk, ekuitas merek, keputusan pembelian |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 19 Oct 2013 15:16 |
| Last Modified: | 22 May 2017 01:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/17200 |
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