Rachmat, Ara Budidarma (2013) Pengaruh Brand Extension Pada Brand Image, Persepsi Kualitas, Sikap dan Minat Pembelian Samsung Galaxy Tab. S1 thesis, Universitas Mercu Buana.
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Item Type: | Thesis (S1) |
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Call Number CD: | FE/AJ. 13 432 |
Call Number: | SE/31/13/231 |
NIM/NIDN Creators: | 43110110123 |
Uncontrolled Keywords: | Perluasan merek, citra merek, persepsi kualitas, sikap terhadap merek, dan minat beli |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | Admin Perpus UMB |
Date Deposited: | 12 Sep 2013 12:03 |
Last Modified: | 22 May 2017 01:47 |
URI: | http://repository.mercubuana.ac.id/id/eprint/16772 |
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