Setiawan, Verawaty (2013) Pengaruh Kualitas Pelayanan dan Ekuitas Merek Terhadap Keputusan Pembelian dan Dampaknya Pada Loyalitas Pelanggan (Head Office PT. AJ Sequislife). S2 thesis, Universitas Mercu Buana.
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Abstract
Pengaruh Kualitas Pelayanan dan Ekuitas Merek Terhadap Keputusan Pembelian dan Dampaknya Pada Loyalitas Pelanggan (Head Office PT. AJ Sequislife)
| Item Type: | Thesis (S2) |
|---|---|
| Call Number: | TM/51/13/149 |
| NIM/NIDN Creators: | 55111110010 |
| Uncontrolled Keywords: | Kualitas Pelayanan, Ekuitas Merek, Keputusan Pembelian, Loyalitas Nasabah |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 04 Feb 2014 14:33 |
| Last Modified: | 24 Apr 2024 04:53 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/15069 |
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