FATAH, KEVIN FERDIAWAN (2026) CYBER BULLYING DI MEDIA SOSIAL TIKTOK (Studi Etnometodologi pada Remaja di SMA Muhammadiyah 2 Tangerang). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study examines seniority-based cyberbullying practices in digital interactions between senior and junior students on TikTok among students of SMA Muhammadiyah 2 Tangerang. The study aims to identify the verbal and nonverbal communication forms used by senior students in cyberbullying, to reveal the culture of seniority and dominance underlying such practices, and to understand how perpetrators, victims, and bystanders construct meaning around them. A qualitative method with an ethnomethodological approach was employed, grounded in a constructivist-interpretive paradigm. Primary data were collected through nonparticipant digital observation of TikTok comment sections and live sessions, along with semi-structured in-depth interviews with purposively selected informants from three categories: seniors, juniors, and bystanders. Data were analyzed through condensation, display, and conclusion-drawing stages, with credibility ensured through triangulation, prolonged engagement, persistent observation, and member checks. The findings show that cyberbullying occurred through mocking and demeaning comments, which perpetrators justified based on personal judgment or influence from other users' negative comments, while victims responded differently, ranging from withdrawal to closing their social media accounts. Seniority status gave perpetrators a sense of entitlement to comment, while bystanders observed behavioral changes in victims after the incidents. The study concludes that seniority-based cyberbullying is a social practice constructed and normalized through micro-level digital interactions, rather than an isolated deviant behavior. Keywords: cyberbullying, TikTok, ethnomethodology, seniority, adolescents, social media. Penelitian ini mengkaji praktik cyberbullying berbasis senioritas dalam interaksi digital antara kakak kelas dan adik kelas di media sosial TikTok pada siswa SMA Muhammadiyah 2 Tangerang. Fenomena ini muncul seiring pesatnya pertumbuhan TikTok sebagai ruang interaksi sosial remaja yang bersifat cepat, visual, dan interaktif, sehingga membuka celah bagi normalisasi komentar merendahkan yang berakar dari budaya hierarki senioritas di lingkungan sekolah. Penelitian bertujuan untuk mengidentifikasi bentuk komunikasi verbal dan nonverbal yang digunakan kakak kelas dalam melakukan cyberbullying, mengungkap budaya senioritas dan relasi dominasi yang melatarbelakanginya, serta memahami pemaknaan yang dikonstruksi oleh pelaku, korban, dan pengamat (bystander) terhadap praktik tersebut. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnometodologi, berpijak pada paradigma konstruktivisinterpretatif. Data primer dikumpulkan melalui observasi digital non-partisipatif terhadap kolom komentar dan sesi live TikTok, serta wawancara mendalam semiterstruktur dengan informan yang dipilih secara purposive sampling, terdiri atas kakak kelas, adik kelas, dan bystander. Analisis data dilakukan melalui tahap kondensasi data, penyajian data, dan penarikan kesimpulan, dengan keabsahan data dijaga melalui triangulasi, perpanjangan pengamatan, ketekunan pengamatan, dan member check. Hasil penelitian menunjukkan bahwa cyberbullying terjadi dalam bentuk komentar mengejek dan merendahkan yang dimaknai pelaku berdasarkan penilaian pribadi maupun dorongan komentar negatif dari pengguna lain, sementara korban meresponsnya dengan cara berbeda-beda, mulai dari menarik diri hingga menutup akun media sosial. Posisi sebagai kakak kelas turut memberi rasa keleluasaan bagi pelaku untuk berkomentar, sedangkan pengamat menyaksikan adanya perubahan perilaku pada diri korban pascakejadian. Penelitian ini menyimpulkan bahwa cyberbullying dalam konteks senioritas merupakan praktik sosial yang dikonstruksi dan dinormalisasi melalui interaksi mikro di ruang digital, bukan sekadar perilaku menyimpang yang berdiri sendiri. Kata kunci: cyberbullying, TikTok, etnometodologi, senioritas, remaja, media sosial.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44222010198 |
| Uncontrolled Keywords: | cyberbullying, TikTok, etnometodologi, senioritas, remaja, media sosial. |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.5 Psychology of Young People Twelve to Twenty/Psikologi Remaja |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | khalimah |
| Date Deposited: | 16 Sep 2026 01:20 |
| Last Modified: | 16 Sep 2026 01:20 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/103901 |
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