ANALISIS PENGARUH DIRECT SELLING, PERCEIVED PRICE DAN SPONSORSHIP TERHADAP IMPLIKASINYA PADA PURCHASE DECISION (Studi Pemasaran Produk PT. Pfizer)

LATIF, ALFADRI (2017) ANALISIS PENGARUH DIRECT SELLING, PERCEIVED PRICE DAN SPONSORSHIP TERHADAP IMPLIKASINYA PADA PURCHASE DECISION (Studi Pemasaran Produk PT. Pfizer). S2 thesis, Universitas Mercubuana - Buncit.

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Item Type: Thesis (S2)
NIM/NIDN Creators: 55114310010
Uncontrolled Keywords: direct selling, perceived price, sponsorship, purchase decision
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 338 Production, Industrial Economics/Produksi, Ekonomi Industri
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.9 Office Services in Specific Kinds of Enterprises/Layanan Kantor untuk Perusahaan Tertentu
700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 715 Woody Plants in Lanscape Design/Teknik Pengaturan Pohon pada Desain Pertamanan > 715.2 General Aspects of Analysis/Aspek Umum Analisis
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 06 Aug 2026 06:14
Last Modified: 06 Aug 2026 06:14
URI: http://repository.mercubuana.ac.id/id/eprint/103164

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