Purnomo, Tri Setyo (2018) ANALISIS PENGARUH PROMOSI, CITRA MEREK, PERSEPSI HARGA DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL DAIHATSU XENIA DI WILAYAH CIBUBUR. S1 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.
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| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43113320017 |
| Uncontrolled Keywords: | Promotion, Brand Image, Price Perception, Product Attribute, Purchase Decision |
| Subjects: | 400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.8 Computer Application for Office Management/Aplikasi Komputer untuk Manajemen Perkantoran 600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik > 671 Metalworking Process/Pabrik Logam > 671.8 Primary Products/Produk Utama |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Rifky |
| Date Deposited: | 30 Jul 2026 08:06 |
| Last Modified: | 30 Jul 2026 08:06 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/102962 |
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