PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN YANG BERDAMPAK PADA KEPUASAN PELANGGAN (Studi Kasus pada PT Bumi Kaya Steel Industries)

RITAN, HENDRIKUS BUTO (2019) PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN YANG BERDAMPAK PADA KEPUASAN PELANGGAN (Studi Kasus pada PT Bumi Kaya Steel Industries). S2 thesis, UNIVERISTAS MERCU BUANA - BUNCIT.

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55115320029_HENDRIKUS BUTO RITAN 01 COVER.pdf
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Item Type: Thesis (S2)
NIM/NIDN Creators: 55115320029
Uncontrolled Keywords: Kualitas Produk, Citra Merek, Keputusan Pembelian, Kepuasan Pelanggan
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.2 Plant Management/Manajemen Pabrik
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Rifky
Date Deposited: 22 Jul 2026 07:20
Last Modified: 22 Jul 2026 07:20
URI: http://repository.mercubuana.ac.id/id/eprint/102658

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